Resolving Problems

by Greg Nathan

last updated 06/12/2022

Greg Nathan is the founder and director of Franchise Relationships Institute and author of five best-selling franchising books, including The Franchise E-Factor and Profitable Partnerships. For more information and ideas on how to succeed in franchising, visit www.franchiserelationships.com

Working Together

by Greg Nathan

last updated 06/12/2022

Greg Nathan is the founder and director of Franchise Relationships Institute and author of five best-selling franchising books, including The Franchise E-Factor and Profitable Partnerships. For more information and ideas on how to succeed in franchising, visit www.franchiserelationships.com

Is it your dream to run your own business with your partner or a family member? Buying a franchise can make it come true. Greg Nathan provides some tips on building a good working relationship with someone you love

According to our survey of prospective franchise buyers, 60% of prospective franchisee are planning to enter their business with someone else – either their spouse or life partner (39%), another family member (13%), a business partner (6%) or a friend (2%).

In fact, for many people, one of the key attractions of owning their own business is the opportunity it will give them to work together. For others, working together is the inevitable consequence of the choice made by one partner or the other to follow a certain path. In many trade-based franchises, for example, if the husband is out doing maintenance or installation work, it often falls to the wife to manage the invoicing, the GST and the accounts, among many other things. And whether the business is owned by the husband, or the wife, or by both together, it’s bound to be a regular topic of conversation over dinner and even in the bedroom.

These days, smartphones and Zoom meetings mean that it’s not easy to switch off, either. Your phone makes you a target anywhere and any time for customers, staff, supervisors, suppliers or anyone else who wants to have a yap with you. Too bad if you are shopping, fishing, watching the rugby, walking with your family, eating your lunch or sleeping (a particular problem with international contacts).

So one area which is particularly important in building a successful business is that of family support. Even when only one member of a family is directly involved in the business, they still need support and understanding from the rest of the family. In fact, research by the Franchise Relationships Institute found that family and social support is the second highest indicator of franchisee success. Having people in your corner who want you to succeed is critical.

Competing for attention

In some ways, a new business can be like having a new member of the family competing for care and attention. It is possible that the family members not directly involved in the business might feel neglected and become jealous that the business is stealing their partner or parent from them. Children, for instance, can feel angry that their mum or dad is not as available as they used to be.

On the other hand, if members of the family are tolerant of the care and attention the business requires, especially in the early stages, it can make a big difference to whether the fledgling business fulfils its potential.

In addition to the commitment, time and energy involved in building a business there are the financial risks and sacrifices. For instance, money may initially need to be diverted from the family into the business and the family home mortgaged.

If the rest of the family are not supportive or become resentful, it is unlikely that the person responsible for the business will be able to sustain the enthusiasm and commitment necessary for success. It will not be long before this ‘work/family conflict’ starts to become a serious barrier, not only to business success but also to the health and happiness of the family unit.

Problems in the family

Studies have shown that factors which make this work/family conflict worse include the following:

  • One partner is involved in working unusual hours and thus becomes isolated from normal social activities.
  • Extended regular periods away from home can leave the absent person on the periphery of the family while other family members might feel abandoned and angry.
  • Enterprising women tend to feel more dissatisfaction than men with the lack of time they have available for family activities. The more children they have, the greater their dissatisfaction.
  • The stress and long hours involved in running a business can lead to a lack of energy to participate in family activities during time off, which is usually needed to sleep and recharge the batteries. 
  • Other problems in the family such as impending divorce, or serious school or behavioural problems with children, can also become potential barriers to business success because of the time they consume and the negative impact they can have on a person’s energy and focus.

Enterprising couples

Where a couple are both involved in a business, the risk of work/family conflict can actually be greater – but so are the opportunities. In summarising the extensive research in this area Dr Don Edgar, ex-Director of the Australian Institute of Family Studies, says, ‘Being married acts as an inoculation to many of the major physical and mental problems that beset the human race. What stands out from the research is that quality of life is best predicted by one’s relationship with a partner.’

In other words, working in a business with your partner not only provides you with an enhanced opportunity for success; it also potentially enables you to further enjoy the benefits that come from a positive supportive relationship.

However, no one said it is easy. Being in business together raises a number of issues that require careful consideration.

Tips For Living And Working Together

Being in business with your partner raises a number of exciting challenges. Although some of these will be different for different couples, research shows that many of the stresses on working relationships come from a remarkably similar number of issues.

Here are some tips and questions to discuss with your partner in a number of important areas.

Risk - How much financial risk are you both comfortable with? Talk about the possibility that the business could fail and what this would mean for your family and your lifestyle.

Financial goals - How much money do you need to pull from the business to support your desired lifestyle? What sales do you need to generate to enable you to do this?

Vision - What is your vision of how you want your business and your family to function, including the goals you wish to achieve in both areas? These should embrace your most cherished values and should be written down.

Hours - How many hours are you each prepared to put into the business and what sacrifices are you not prepared to make? Also consider how the household chores will be attended to.

Children - How might the business impact on your children and what can you do to ensure their needs are being met? If you don't put aside time to do the things your kids want to do, you cannot realistically expect them to support you.

Authority - Consider your strengths and areas of expertise. Who will have the final say on what issues and who ultimately is the boss? Also ensure there are rules and systems in place to guide how money will be spent.

Evaluation and adjustment - Things seldom go exactly to plan, so flexibility is vital. What process will you use regularly to evaluate how things are progressing and what changes are needed to accommodate emerging needs?

Tolerance - Working and living together is likely to magnify your strengths and weaknesses. What quirks do you each have that may get on each other's nerves, and are you really prepared to accept these?

Support - You will need to cover for each other when one of you is under a lot of pressure and back each other up 'for better or worse'.

Care - Don't take your relationship for granted, even when business is absorbing a lot of your time and attention. Remind yourself, 'It is good for our business, as well as our marriage, to take good care of each other'.

Conflict - Don't let things fester and don't push too hard to get your own way if you know it will create resentment. Where there are long-standing or serious difficulties, seek outside support.

Fun - Keep your sense of humour and make time to have some fun in the business.

Well Being - What can you both do to maintain your health and well being in the face of pressure? Build a relaxation and personal health programme into your daily schedule.

Outside support - Encourage your extended family to take a positive interest in what you are doing, and seek friends who are supportive of your business venture.

Conclusion

There is no substitute for talking through these and other associated issues in an open and honest way. From these discussions, you are also likely to experience an enhanced sense of trust and interdependency which can only contribute further both to your relationship and your business.

The message is clear: don’t underestimate the impact of family issues on business success.

This article appeared in Franchise New Zealand magazine Year 31 Issue 4.

Greg Nathan is the founder and director of Franchise Relationships Institute and author of five best-selling franchising books, including The Franchise E-Factor and Profitable Partnerships. For more information and ideas on how to succeed in franchising, visit www.franchiserelationships.com

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