Westpac Directory of Franchising

Donut King

Donut King is a speciality donut and coffee chain with over 300 stores throughout NZ and Australia. Seeking fun franchisees with a customer focus to serve our famous, fresh donuts daily. Proven business models and support systems to teach you everything you need to know.

The opportunity

Join a historically successful business model that is easy to operate with a high margin product. Since 1981, we've been growing steadily and now operate over 300 stores throughout New Zealand and Australia, the vast majority of which are owned and operated by franchisees. The sweet simplicity of producing our donuts means that franchise owners are able to focus on their customers and growing their business.

Today Donut King offers its customers both young and young at heart a range of mouth-watering donuts (cake and yeast), espresso coffee, hot and cold beverages, signature Megashakes, soft serve ice cream, breakfast toast and hot dogs – not to mention hot cinnamon donuts cooked to order.

As a business package, Donut King provides all support systems, marketing, operations manuals and training along with ongoing field advice and coaching to assist our franchise owners. Donut King is truly an icon in the retail food market, attracting customers from all ages and walks of life and delighting them with a fun experience and delicious treats and beverages.

Donut King is now seeking new franchisees nationwide as our network grows throughout New Zealand. We are looking for people with a great customer focus, self motivated and strong communication skills.

Being part of a franchise system means you have full support of tried and tested existing systems together with guidance to help you get into your own business. Donut King give you the tools to grow and run a robust business, including:

Learning & development

People from all walks of life can become successful Donut King franchisees. No prior baking or coffee knowledge is required. A comprehensive preliminary training program is provided for all new owners covering theoretical and practical aspects of coffee making, customer service and operational facets. We provide onsite assistance at opening or takeover stage. Our franchisees have access to comprehensive online training programs, Inspire and RIOT, to help train their team. In-store training is delivered on a needs basis by our dedicated Business Development Managers and Barista Trainers at no additional cost.

Daily operational assistance

The Donut King operations team are there to help you, with a dedicated Business Development Manager who will help you set daily targets to help you achieve your goals, assist you with any training you and your staff require to help you get the most out of your business.

Driving customers to your store

Donut King’s Marketing Department is a team of qualified professionals with years of experience creating and implementing innovative and successful marketing programs. The marketing team are responsible for all major national campaigns, digital and social media, promotions and point of sale materials as well as helping you with local store specific marketing – all activities having the primary focus of driving customers into your store, increasing store sales and enhancing the Donut King experience for every customer.

Buying power

The experienced Donut King procurement team have a proven track record of managing key supply chains within the food industry. Their focus is on buying suppliers to deliver quality, supply chain integrity, innovation and value. They utilise the strength across all of our brands to manage this process. All of this means greater savings, efficiencies and service for our franchisees.

Areas available

There are a range of store options available to Donut King franchisees. Talk to our team to discuss the sites that are currently available in your area. Donut King’s new store design is available in three formats:

Small store layout: 40m2 – 60m2
Large store layout: 60m2 – 100m2
Kiosk store layout: 24m2 – 30m2

Donut King store are generally available in busy shopping centres and airports. Our small store and kiosk store layouts are predominantly takeaway experiences, while our large store design include a small dine-in seating area. We are particularly looking for franchisees for new site locations in:

  • Auckland
  • Tauranga
  • Rotorua
  • New Plymouth
  • Napier
  • Porirua
  • Nelson
  • Dunedin
  • Christchurch
  • Queenstown
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