Business Profiles

by Dynamic ECE Relievers

last updated 09/09/2019


ECE Teachers' New Trick

by Dynamic ECE Relievers

last updated 09/09/2019


Dynamic ECE Relievers combine local knowledge with innovative app

Finding quality relief teachers is one of the biggest challenges for early childhood centres. New Zealand’s ongoing shortage of qualified teachers means managers spend more time recruiting, giving them less time with children and parents.

Tauranga mums Keri Alberts and Penny Tkaczuk saw a gap in the market for a user-friendly, reliable service to lighten the load, and Dynamic ECE Relievers was born. Now, with already-established areas in Northland and the Waikato, they’re looking for people to take the in-demand service to other parts of the country.

‘We have both worked in ECE centres and know only too well how hard it can be to find good teachers at short notice,’ says Penny. ‘The fit is about personality and values as much as experience or qualifications.’

Tinder for teachers

The Dynamic duo combined Keri’s strength in people and relationships with Penny’s interest in policy, procedures and legislation to produce a highly-effective business model with the help of their purpose-built app called Jitbug.

‘Traditional agencies assign teachers at random – it’s outdated, and there’s a better way,’ Penny explains. ‘Our app allows centres and relievers to each have their own profiles where they can share philosophies, photos and other information to find the best match.’

Keri laughs, ‘Someone said it was like Tinder for teachers! But seriously, there’s a franchisee sitting behind the app who has visited the centres, personally recruited the relievers, and is just a phone call away if you need help. The app sells itself because it’s so user-friendly, but the human element makes all the difference.’

We need you

Dynamic ECE Relievers soon found itself popular. ‘Teachers talk,’ Keri points out. ‘A lot of our relievers have approached us for an interview after working alongside other staff already in the network, and hearing how easy it is compared to more traditional ways.

‘We’ve also had ECE centres in other parts of the country calling to say, “We need you.” The reason we’re so successful is that we really get to know our clients and their centres. There has to be someone on the ground to make those connections, so franchising is the obvious answer. That way, we can help more early childhood centres and teachers without sacrificing the thing that sets us apart – relationships.’

Family-friendly opportunity

Dynamic ECE Relievers is working from the top of the country down, with Northland, Western Bay of Plenty and Waikato already established. With a focus on regional expansion, current franchise opportunities include Hawkes Bay, Manawatu and the Bay of Plenty (excluding Western BOP).  

‘As a franchisee, you’ll be the one out there getting to know the clients and interviewing teachers. You don’t need to be a registered teacher, but it’s important for you to have worked in an early childhood setting so you understand what makes an exceptional reliever,’ Keri says. ‘We can teach you the rest.

‘With a step-by-step operations manual and on-site training tailored to fit your experience, you can follow your passion. New locations are available from $20,000 +gst; in return, you can build a very rewarding and profitable business that you can run around your family’s needs.’

Each with two children of their own, Keri and Penny are big advocates of work-life balance. ‘Not only do you have the flexibility of working from home; you can take charge of your own time. When you love what you do, it doesn’t feel like going to work every day.’

‘Childcare is a high growth industry and there will always be a need for experienced relievers to cover the shortfall,’ Penny concludes. ‘If you want a business of your own helping ECE centres get quality teachers who fill the gap, give me a call.’

See this advertorial on page 19 of Franchise New Zealand magazine Year 28 Issue 3

Contact details for Dynamic ECE Relievers

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