Hell drops fireworks for next year
posted on 7th November 2018
Hell is to stop home-delivering fireworks from 2019. The pizza franchise launched the concept five years ago with the idea of offering 'a whole night's worth of entertainment,' and was the only company offering a delivery service. Fireworks week has delivered record sales for the company for the past three years but, despite its success, Hell has decided that increasing public concern and negative feedback about fireworks in general means it's time to stop.
Hell's general manager Ben Cumming says the company will continue to explore the delivery of non-food items.
'We know it has created a lot of enjoyment but this year we have listened to a lot more negative feedback from the public with really legitimate concerns, mainly around safety of animals and anti-social behaviour, so balancing all of that in light of the feedback we feel it is the right thing to do and move on.'
People using fireworks irresponsibly and the distress they can cause for horses and other pets was the deciding factor to take them off the menu.
'There's always been that risk with fireworks and we've always had a bit of feedback about it but it does seem to be growing a lot. We've decided we can't ignore it, we have to listen to our customers and what people want from our company,' he said
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