KFC launches table service for urban areas
posted on 27th September 2017
KFC has launched a ‘linger longer’ table service restaurant in central Auckland, with plans to open more in other urban areas.
Following a successful testing period, the Fort St location was specifically chosen to house KFC's first table serviced restaurant.
'The area that the [new] store is in has a lot of residential and commercial activity so people would like to be able to come in, sit down and have a quick meal.
'Having customers stand around, waiting for an order to then be able to take it and sit down is not ideal, and so table service became an important part of the solution to improve the experience.'
[Restaurant Brands CEO] Creedy says customers no longer just want food fast - they want an experience.
'Some people would prefer to have a discussion or a lunch meeting maybe and we have tried to offer them a variety of options; fast or linger a bit longer.'
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