Original Mad Butcher store closes
posted on 18th July 2016
The very first Mad Butcher store in Mangere, Auckland, has closed, with intense competition from supermarkets being blamed for the demise of a store which was a top performer just three years ago. Howver, Tim Cook of franchisor Veritas Investments has said the problem lies with the franchisee, not the business model.
"Despite many offers to help and a rent holiday being negotiated on his behalf, the [current] franchisee has been unable to turn around a consistent slide into poor performance," Cook said.
He said the franchisee was offered a "top performing proven operator free of charge" and an advertising package to help turn the business around.
"This was rejected by the franchisee," Cook said, adding that he had been surprised by the liquidator's lack of understanding of the state of the business.
"It is a lesson for all franchisee businesses that you can't simply buy a business and expect good performance to be maintained if you are not working in and on the business."
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