EmbroidMe Becomes Fully Promoted

Fully Promoted Hamilton opened in late 2025 under the new branding, other stores follow this year

Well-established B2B franchise brand EmbroidMe will officially rebrand as Fully Promoted in March 2026, marking the next stage in the evolution of the network’s business model.

Since commencing in New Zealand in 2006, the franchise has steadily expanded beyond its traditional base of branded apparel to deliver a broader suite of corporate branding services. Twenty years later, and now under the Fully Promoted brand, this wider capability is being brought together to include branded apparel, promotional products, print and display solutions. This comprehensive ragnge of services is supported by a consultative, end-to-end service approach and customised online ordering sites that simplify brand-compliant purchasing for multi-site and franchised businesses.

Fully Promoted is sister brand to Speedy Signs, New Zealand’s largest sign franchise, with both networks operating under the umbrella of long-standing FANZ member, Business Franchise Group. Together, they support local, national and multi-site customers across a wide range of industries, and including some of New Zealand's best known franchise systems, such as The Coffee Club and Columbus Coffee.

The EmbroidMe brand currently operates 18 locations nationwide. Two new locations have already opened as Fully Promoted, ahead of the official brand transition. Under the Fully Promoted brand, the network will operate as a specialist B2B branding partner, helping organisations promote, protect and grow their brand consistently across multiple touchpoints.

last updated 17/02/2026

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last updated 17/02/2026

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