PROPERTY PEOPLE

It was over a coffee with the owner of the Quinovic Viaduct franchise in Auckland when property investor Jonno Lum was first asked if he would be interested in buying into the Quinovic property management franchise. He investigated the business opportunity further – loved the ‘people-are-a-priority’ aspect promoted by the franchise and the fact that it wasn’t a big corporate entity – and purchased a share of the Viaduct franchise in October 2023.

“Quinovic is all about owner-operators and family businesses passionate about service and people,” he says. “It’s also about empowering and encouraging people and I felt that it all aligned perfectly with my own values.”

Jonno had previous experience as a pastor – a role that also required a high level of stewardship – and he views the Quinovic franchise in the same light.

“As stewards we are entrusted to look after what is arguably a person’s most significant investment. Often, a single property is their whole nest-egg. So, it’s about delivering both care and return.”

Jonno has since become the owner of four Quinovic Auckland franchises – Auckland City Centre, Ponsonby, Parnell and Viaduct – and all achieved in the space of just two years.

Parrish Wong, Quinovic’s CEO, believes Jonno’s ongoing success in his franchise ownership journey can be attributed to his clear vision for both his goals and the practical steps needed to achieve them.

Exceptional all-round experience

“As a service-led organisation, Quinovic’s focus is on delivering an exceptional experience for tenants, property owners and our franchisees,” explains Parrish.

“With the opportunity to invest in a multi-office ownership model, franchisees like Jonno can tailor each office’s structure and service mix to the specific market it serves. They can create meaningful pathways for their staff through shared resources, specialised roles and progression opportunities across the different offices.

“This approach not only enhances local market fit – whether that’s short-term or long-term rentals, apartments or standalone homes – and operational efficiency, it also helps maintain consistent high standards across the whole Quinovic network.

“As franchisor, we believe people are the heart of any service organisation, and professional development is essential to cultivating the next generation of leaders and owners.”
Parrish says this is evidenced by the number of franchise offices now led by individuals who began their careers as Quinovic employees and are today proud franchise owners.

Sustained long-term growth

The speed at which it’s possible to build a significant multi-unit Quinovic franchise business is perfectly illustrated by Jonno’s example. He attributes a large part of his success in expanding the business to the support of Quinovic’s group office. “Their guidance, training and mentorship have been the key components to the backing provided to us young owners.

“A proven track record, the wealth of knowledge generously shared from others within the brand and the systems that reflect that, as well as the calibre of the people surrounding you and a head office that is highly motivated to partner with each franchisee – all of this adds up to sustained long-term growth.”

Jonno is an enthusiastic supporter of Quinovic’s use of ‘systemised excellence’ – making use of technology to enhance the tenant and property owner experience, and to serve better relationships.

“For example, AI (artificial intelligence) allows us to zone in on particular pain-points and more importantly, it helps us systemise excellence within the franchise and enable property managers to demonstrate excellence in all the various aspects of property management,” he says.

The time is (always) right

No matter how the overall economy is performing, or where the property cycle happens to be, long-term property management will always be a resilient and robust sector that can ride out any economic troughs along the way, believes Jonno. “Rental property services are an ongoing need, it’s not a commodity, and owners will always want a manager whom they can trust to manage their properties.

“This is why a Quinovic franchise is such a robust business,” he explains. “Of course you need to manage the impacts of slower economic times, but the fact is people still need to rent houses or apartments, so the demand never goes away.”

Time to take the lead

Do you have strong service, people and technology skills, as well as sound financial and business acumen? Are you genuinely committed to delivering outstanding service to property owners and tenants? Can you see yourself leading by example to foster a culture of excellence in your own team?

Then long-term property management is your calling, believes Jonno, and a Quinovic property management franchise deserves closer inspection.

From a modest initial franchise investment, coupled with low overheads and a recurring revenue stream, Quinovic provides a quickly scalable business opportunity.

“Our ideal franchisee combines sound financial and business acumen with a genuine commitment to delivering outstanding service to property owners and tenants,” says Parrish Wong.

“Like Jonno, our best franchisees lead by example. They recruit great people, develop great teams and foster a culture of accountability, support and excellence. They also understand that consistent, high-quality service builds long-term trust and business value.

“Contact us today to start your franchise journey with Quinovic.”   

See this advertorial on page 53 of Franchise New Zealand magazine Year 34 Issue 04

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