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last updated 29/06/2020

Taco Bell to open second NZ store

last updated 29/06/2020

10 June 2020 - Taco Tuesday is about to get real for Auckland urbanites. Taco Bell will open their second New Zealand restaurant in the heart of the Auckland CBD at midday on Tuesday 16th June.

Waiting for the rush: Taco Bell's second store opens this week

Seven months since the brand opened its flagship restaurant in The Brickworks, New Lynn, to massive fanfare, Auckland’s newest Taco Bell will serve up a modern dine-in or take-out experience for Kiwis eager to enjoy the Mexican-inspired menu.

The new quick service restaurant features a stunning, high stud, hand-painted mural that showcases iconic Auckland City landmarks with a Taco Bell twist. As well as self-serve kiosks for easy ordering, customers will be able to enjoy free wifi, charging stations and a digital jukebox to curate their own playlists. 

Taco Bell’s made-fresh-to-order menu is highly customisable with protein able to be swapped across the menu and extensive vegetarian options available. For customers over 18, a range of beer and frozen margaritas will also be on offer.

Arif Khan, CEO of Restaurant Brands, which operates Taco Bell in New Zealand, says the company is excited to offer yet another new dining experience for fans of the restaurant chain in Auckland.

‘Covid-19 has meant that our Taco Bell national roll out was temporarily slowed but we are pleased to be back opening restaurants and serving delicious tacos. The Shortland Street site will be one of the first new Taco Bell restaurants to open globally for the brand since Covid-19 arrived. and we couldn’t be more excited for Kiwi fans,’ he says.

The Shortland Street restaurant will be the second on New Zealand shores and forms part of a wider roll-out plan of approximately 60 restaurants across Australia and New Zealand over the next five years, with more stores likely to open before Christmas.

In the first month after launching at The Brickworks, Kiwis had consumed 18,000 burritos and a whopping 40,000 tacos, with the most popular item being the signature Crunchy Taco. To date, the brand’s flagship store has served enough burritos stacked end on end to reach the top of Auckland’s Sky Tower over 140 times.

Taco Bell has also proved a hit with Restaurant Brands shareholders when it was recently announced the brand delivered over $700k in sales in the first two months of operation in New Lynn. Restaurant Brands holds the local master licences for Taco Bell from US-based Yum! Brands, as well as KFC, Pizza Hut and Carl’s Jr. 

Unlike the Mexicali Fresh and Mexico brands, individual Taco Bell franchises are not available for sale in New Zealand. Restaurant Brands describes itself as a ‘corporate franchisee’, generally preferring to operate outlets itself rather than franchise to individual operators. The exception to this is Pizza Hut, which has some 60 franchised stores.

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