Nosh franchisee removes branding
posted on 15th January 2017
One of the two Nosh franchisees has removed the branding from their store ahead of the deadline set by ANZ for the brand's owner, Veritas Investments, to sell its own stores. The six company-owned stores are being offered for sale through a business broker, but it is not clear from their advertising whether they are being sold as franchises or as independent outlets.
The store on Constellation Drive has removed its Nosh signage and appears to be attempting to remove all references to the brand.
A shopper at the Constellation Drive shop in Auckland said the store had gone as far as scribbling over Nosh logos on items such as cheese, which had Nosh pricing labels stuck on the outside of their packaging.
A sign at the check-out told customers it was no longer Nosh and said that due to changed arrangements, American Express would no longer be accepted.
Owner Phillip Mead would not say what lay behind the changes, or whether his plan was to trade independently. He confirmed the store was not accepting Nosh loyalty cards or vouchers.
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