Customers flock to McDonald's new retro drinks brand

Long queues have formed outside the first branch of new McDonald's concept brand CosMc's in Chicago - but will the new retro-themed, drinks-focused brand have staying power?

CosMc's yellow-and-purple design is meant to evoke nostalgia for the brand's past and is named after a strange and obscure company mascot - a cheeseburger-obsessed orange alien with six arms that featured in McDonald's advertising starting in the 1980s.
The menu is slightly more up to date. It includes breakfast sandwiches with slight uplifts - one comes with avocado and tomatillo along with egg and sausage - desserts such as filled donut-like pastries called McPops, and snacks including pretzel bites.

The real focus, however, is a long list of drinks that involve various permutations of caffeine, sugar and colours designed to pop on Instagram. They have names like Churro Frappe, S'Mores Cold Brew, Tumeric Spiced Latte and Tropical Spiceaide - a sweet lemonade with a slight kick and red fruits bobbing along the top. The drinks can be customised with various syrups, flavours, vitamin shots and boba - chewy, trendy tapioca pearls.