What's next for The Coffee Club?
posted on 6th September 2016
The Coffee Club's master franchisees in New Zealand are looking at bringing in two more brands in 2017. The Groove Train and Coffee Hit are both sister franchises owned by The Coffee Club's Australian owner. Since it opened its first NZ store in 2005, The Coffee Club has been hugely successful here, with its 60th store about to open.
The Groove Train is described as an "urban dining experience" (think gastro bar), while Coffee Hit is an upmarket roasted coffee café (think Mojo).
[Master franchisees Brad Jacobs and Andy Lucas] have got an agreement in principle from the franchisor but are still assessing local franchisee demand for the more expensive The Groove Train which would have an upfront cost of about $1 million. They're also looking for suitable locations within shopping centres to get it started.
They've just signed another 10-year franchise with Minor DKL for The Coffee Club and plan to expand the chain to around 93 stores within the next seven to 10 years, mainly in regions outside of Auckland where most of their stores are based.
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