Women-only gym to go 24 hours
posted on 6th September 2016
Configure Express is set to introduce 24 hour opening with small Configure gyms to feed into the larger outlets. The announcement follows a number of closures and a split which has seen the four former Configure outlets in Wellington re-branding.
Configure Express managing director Greg Peters said gym requirements were changing and his business was following global trends.
People wanted shorter contracts and better availability, he said.
"The gym market has changed since we first set up and we were going in a different direction than other gyms."
Overseas the trend was for smaller gyms to feed into bigger gyms and he planned to open Configure 24 hours gyms to work alongside the Configure Express franchise.
There was still a market for female only gyms but his business had to make changes to be successful.
In some areas it was not possible for the gyms to follow the new direction, which led to closure and splits, he said.
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