Bricks & mortal retail still tops

In a state of the industry survey by Massey University's Centre for Advanced Retail Studies, 263 retailers reported that 60 per cent to 89 per cent of their revenue still comes from bricks and mortar.

Associate professor Jonathan Elms said suggestions that the internet would 'obliterate the physical retail landscape' were wrong. 'Only a relatively small percentage of respondents were just pure-play internet retailers so there's obviously going to be some bias to say, stores are the way forward.'