Mad Butcher 'should have remained a franchised chain'

posted on 29th January 2016

29 January 2016 - A financial advisor has criticised the decision to list Veritas, the owner of Mad Butcher and Nosh, after the company's share price plunged from almost 50c to less than 30c last week. The drop followed a reduced profit estimate and the announcement that Veritas would not deliver a first-half dividend.

Financial adviser Chris Lee said Veritas should never have been a publicly-listed company.  He said Mad Butcher should have remained a franchised chain of butcheries. "The public should not have been asked to put up money."

Veritas said it would write down the value of its assets by $5.4 million. It is also looking for a chief executive.

Veritas was formed in 2011 through a reverse share market listing. It operates the Mad Butcher franchisor business, has a half share in Kiwi Pacific Foods, owns nosh Food Market and the Better Bar Company.

In a sharemarket update, Veritas said most Mad Butcher stores were trading profitably and the brand was a major contributor to the group's profitability.

But it was not without problems.

"Currently, there are five VIL-owned stores in the network that, in spite of extensive support from the franchisor, have consistently failed to achieve budgets for a number of reasons, including location and the inability to find appropriately qualified and experienced franchisees."

Read more at http://www.stuff.co.nz/busi...

Get Your
FREE Magazine

1