McDonald's US sales bounce back
posted on 26th January 2016
26 January 2016 - McDonald's sales in the US lifted 5.7 percent in the final three months of 2016, assisted by the launch of an all-day breakfast menu and unseasonably warm weather. It marks the second quarter of straight growth following years of declining sales for McDonald's in its domestic market.
McDonald's, which has more than 36,000 locations around the world, is working to turnaround its business under CEO Steve Easterbrook, who will mark one year on the job in March.
One of the biggest changes under Easterbrook was to make the Egg McMuffin and other select breakfast foods available past normal breakfast hours in the U.S. - an option many customers had long desired. The changes come after McDonald's executives conceded they failed to keep up with changing tastes and saw sales slide.
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