McDonald's to retail branded coffee in US supermarkets
posted on 22nd August 2014
McDonald's has announced it will enter the $11 billion US retail coffee market in a partnership with Kraft following successful testing of the concept in supermarkets earlier this year. The coffee bags aim to capitalise on the popularity of the McCafe brand. The move is yet another initiative - like Georgie Pie in New Zealand - aimed at expanding McDonald's market away from its core burger business.
“We think this will increase the awareness of the McCafé brand beyond its current in-restaurant strength and that will encourage more people to try it. I think it allows us to tap into that very large base of coffee drinkers who now make their coffee at home. This will give us access to them as well,” Greg Watson, senior VP, McDonald’s U.S. Menu Innovation told BurgerBusiness.com.
Featured Listings
Goodwin Turner Commercial Lawyers
Goodwin Turner Commercial Lawyers aims to provide a modern, friendly, client-focused and efficient approach to your legal business requirements, with a...
Speed Queen Laundry Systems
Enjoy semi‑passive income with your own Speed Queen self‑serve laundromat. With our expert support you’ll be operating a profitable business in no time,...
Westpac New Zealand
Westpac is New Zealand's most experienced bank in franchising and the only bank offering dedicated franchise specialist managers throughout the country....
CrestClean
Looking for a simple business with low risk and high profit margins - where you can enjoy a great lifestyle? A CrestClean franchise ticks all the boxes!...
Choices Flooring
Be part of a new retail opportunity in New Zealand with one of Australasia’s most innovative flooring brands. At Choices Flooring, you’re not just...
