Burger King to put energy labels on menu boards
posted on 14th August 2014
Burger King is to display the total kilojoules per product on its menu boards but other chains will not follow suit, saying the information is available elsewhere in store. It's the latest move as fast food chains battle for the moral high ground in the face of continuing attacks from the healthy eating lobby.
Auckland nutritionist Lynda Smith said Burger King's move was positive because a lot of people were unaware of how much energy was in their food.
"It could influence what they buy - they might perhaps buy a smaller serve of fries or perhaps another type of burger, not such a high-energy burger."
Nutrition Foundation dietitian Sarah Hanrahan said displaying the energy in kilojoules was a "great place to start".
"It's a good first step, but you could go further. You do need context around it."
She urged fast food restaurants to adopt the healthy star rating system - an interpretive system endorsed by the Government which will be adopted voluntarily.
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