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advertiser info: franchise business opportunity

industry retail investment $50,000 number in NZ 4 and globally 73 FANZ member yes
contact Alex Johnson telephone email find out more

advertiser info

industry retail email phone
FANZ member yes
investment from $50,000
number in NZ 4
number globally 73
contact Alex Johnson








Australasia's most experienced chain of pool & spa specialists. Swimart commenced business in Sydney in the early 80’s and since that time has grown through the provision of expert friendly advice and superior customer service to be the market leader in the pool and spa service sector.

about Swimart franchising

First established in 1983, Swimart has grown to be one of the largest chains of specialty pool and spa providers in both Australia and New Zealand. With over 73 retail & mobile locations across both countries, our vision is for every pool owner to spend more time enjoying their pool or spa and less time maintaining it.

solid backing

Swimart is a fully owned subsidiary of Waterco Ltd, a publicly listed Australian company with operations in over 8 countries around the globe. Waterco is Australia’s largest manufacturer and distributor of water filtration products with an enviable reputation for innovation and quality. Our designers and engineers are water experts and lead the way in water filtration and system management. Swimart franchisees enjoy direct access to this industry expertise, knowledge and skill and also benefit from Waterco’s huge buying power with all major industry suppliers. Naturally, our franchisees also receive special pricing and many exclusive products from Waterco.

The Swimart franchise management team has been carefully put together to provide a unique blend of solid industry, franchising, retailing and product experience. Combine this management team with Swimart’s industry success over the past 30 years, and the backing of one of the Australia’s biggest players in water filtration systems and products, you have a strong, reputable and reliable franchisor. This ensures that all franchisees receive sound advice and support in all facets of growing their business. While we are in constant contact with franchisees, through our regular site visits and franchise meetings, when needed, assistance is only a phone call away.

how does the Swimart franchise work?

A Swimart business franchise derives revenue from a wide range of activities in the pool and spa industry. Australia and New Zealand have the highest rate of pool ownership in the world and the industry continues to grow! Swimart provides products and services that cater to all the needs of the pool and spa owner. Our business is both challenging and very rewarding providing franchisees with the potential to build a sustainable and highly profitable business. The franchisee is responsible for the management and operation of a Swimart retail store or mobile business both having the provision of on-site pool and spa services such as pool cleaning, repairs and maintenance and the installation of new pool or spa equipment. It is a very diverse business with multiple income streams. Successful Swimart franchisees have excellent people skills, enjoy working outdoors, and are self-motivated and possess a strong desire to succeed. Swimart prefers owner-operator franchisees with management, sales, retail or trade skills to fully maximise the potential in the business.


Australians and New Zealanders love the water and we love our swimming pools. Industry estimates indicate that there are well over 1,500,000 swimming pools in the two countries and every year, on average, over 15,000 new pools are being built! It’s a growing business and, as time becomes more precious, customers are looking for experienced people to look after their pools or spas for them. Swimart is also poised for solid growth. We are releasing several premium territories across New Zealand. As all of our franchisees operate within exclusive marketing territories, these opportunities are limited. Swimart expects to have over 100 franchised outlets across both countries within the next 2 years.

lifestyle benefits

Buying a Swimart franchise is not just “buying a job” this is a lifestyle business which is in high demand. With our support, we will help grow a successful pool business and hold you accountable to reaching the goals you set for yourself. Regardless of whether you’ve owned or run a business before if you’re considering owning a franchise, Swimart is a great choice. Why? Along with award-winning training, you receive plenty of year-round support and benefit from over 30 years’ experience, the buying power of over 70 stores, direct access to leading products and an Australia-wide trusted/known name in pool care.

find out more

Complete the form below to receive more detailed information from Swimart Pool & Spa Services. We will not share your information with any other third party.




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