Westpac Directory of Franchising


Liquorland is New Zealand's premium liquor franchise with over 130 stores nationwide. If you are a customer-focussed retailer with a passion for our industry, now is the time to join us.

The opportunity

We're a specialist liquor retailer formed in 1981 and now have over 130 stores nationwide. We're owned by Foodstuffs New Zealand Limited, which has introduced an unrivalled depth of retailing, liquor and franchise experience to our chain.

As a franchised Kiwi owned business, we have regular fantastic promotions, a friendly, welcoming environment, and a passionate, knowledgeable team on hand to help with buying decisions. 

Liquorland benefits include:

  • Excellent supplier terms
  • Support office expertise in operations, merchandise, finance, IT and marketing
  • Annual profit share rebate
  • Fly Buys, Airpoints, Click and Collect
  • Ongoing product and service training
  • National promotional and marketing programme
  • Nearly 40 years’ experience as a Franchisor
  • Alignment with Foodstuffs NZ
  • New Zealand’s most preferred liquor retailer – Shopper Tracker Statistics 2019 

Another big plus for customers is the opportunity to get Fly Buys points or to earn Airpoints Dollars™.  And with Liquorland being a participant in the Fly Buys rewards programme, customers can also enjoy redeeming points for liquor rewards.

Drinks inspiration can also be viewed through Liquorland Toast magazine online at www.toastmag.co.nz and sign up to our weekly e-newsletter.

Skills & training

A passion for customer service, sound financial acumen and the ability to lead a successful team.

Areas available

Upon application.



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