Westpac Directory of Franchising

UBX Training

UBX is the fastest-growing boxing and strength concept in the world. Our first New Zealand UBX was successfully launched in Mount Maunganui in September and we are now looking for motivated franchisees to join the growing New Zealand franchise group.

The opportunity

UBX is recognised by investors and fitness professionals internationally for its unique point of difference. We deliver the most convenient and effective workout to our members as well as an affordable and high-returning investment for franchisees.

Since the first franchise opened in 2016 we have grown to over 80 UBX and 12RND franchise clubs, making us one of the largest boxing providers of all time, and by far the fastest-growing. With strong and consistent growth in Australia, we have begun moving into international markets. This year clubs have been opening in New Zealand, UK and Singapore, with the US set for 2020.

UBX is perfectly placed within both the high-growth boutique fitness market and the worldwide movement towards boxing for fitness. These factors along with our small footprint and moderate capital requirements are a powerful combination and place us in a strong position for growth.

Skills & training

The business philosophy of UBX Training is to create an experience that is seamless. We are the Uber of fitness. This means we are known as the most convenient and effective workout experience for customers, and simple to execute business for franchisees.

Boxing and functional strength training have global appeal so we have designed systems that can be replicated anywhere. Technology supports this growth and enables scale and operational efficiency.

By simplifying our business model, and designing an efficient space that minimises overheads, franchisees have the opportunity to generate a substantial income from a relatively low capital base. Our model doesn’t require treadmills or bulky, expensive equipment like a traditional gym and can be run by 1 - 2 staff.

UBX franchisees are provided with:

1. Exciting, effective programs developed by exercise scientists that change daily.
2. National and local marketing opportunities to leverage the profile of the fastest growing boxing provider in the world.
3. Regular, targeted engagement activities designed to grow and retain your member base.
4. Access to proven operational systems.
5. Extensive support infrastructure.
6. Comprehensive coaching on the UBX business system.
7. Benefits of scale: get access to world-leading providers.
8. Extensive brand resources that allow you to market professionally.

Areas available

There are over 60 territories set up across New Zealand that are qualified using an interactive map that breaks down the population (working and residential), demographics and age groups.

We focus on areas that have middle to high income with a high density of over 5000 18 to 55 year old residents or workers, where there is an existing fitness market.

Franchisee comments

Having been in the fitness industry for over 10 years, I was really keen to explore a new opportunity and wanted to find a “new” concept. Researching all models and options out there, I was very excited to come across 12RND Fitness. I saw 12RND at the forefront of the boutique fitness movement and invested in my first club which opened in September 2016. The convenient start times, fun culture and tough-but-effective high intensity functional workouts have been a big hit in my Sunshine Coast community, and as we continue to grow our two Sunshine Coast locations and two Perth locations. I am looking forward to continue our growth with our 12RND clubs in 2019 and beyond.
Lee Brabin, 12RND Fitness Multi-Site Owner, Mooloolaba, Sippy Downs, Buderim, Perth CBD, South Perth

We generally just loved the whole 12RND concept combining strength and boxing in an environment that is flexible for the individual. It was a new concept that we had never heard of and something we were really excited about being apart of. Now one year in we are enjoying providing this exciting concept to our growing member community.
Boyd Griffith and Taylor, Papangelou

The experience, knowledge, systems and support the 12RND team have shared has allowed me to open and operate my 12RND clubs successfully for over 18 months. With the systems and support they offer and provide it allows me to concentrate on the day to day growth operations and delivery of the 12RND product in club. I am extremely happy with the direction of national growth, activation and advertising shown with the brand which has led me to expand into multiple franchise locations across the country From signing a franchise agreement to opening the club doors to the public for the first time there is a guided and supported process with systems that if followed, work. Post opening systems for day to day operation can be refined to suit owner operator or fully staffed clubs to ensure growth and great returns as an owner.
Steve Mitchell 12RND Fitness Multi-Site Owner, Labrador, Ormeau, Mill Park


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