A BUSINESS THAT LASTS

In a world where many businesses come and go, longevity speaks volumes. For Cleantastic, one of New Zealand’s most established and awarded commercial cleaning franchises, long-term success is reflected in the loyalty and dedication of the people behind the brand.

Among them is franchisee Emmanuel Masih, who recently celebrated 20 years with Cleantastic. His journey exemplifies what makes this franchise system so enduring: opportunity, support, and the chance to build a business for life.

Building stability and success

“Working for 20 years with Cleantastic is a milestone for me,” says Emmanuel. “It has given me stability, and the opportunity to learn and grow personally and professionally. It’s also helped me build relationships with my clients like family. I’ve learned to be dedicated, reliable and skilful.”

Emmanuel joined Cleantastic in the early 2000s, seeking a pathway that offered independence and security. What he found was a cleaning business with structure designed to empower people.

“I chose Cleantastic because it provided me with training, support, and a clear pathway to grow my business,” he says. “I’m proud to be part of this journey and to contribute to Cleantastic’s success.”

A proven system putting people first

Cleantastic’s success story spans 30 years and close to 300 franchisees across New Zealand. Since its foundation in 1995, the company has built a reputation for strong systems, reliable support, and award-winning performance – including recognition at the Westpac New Zealand Franchise Awards, most recently winning the 2022 Business to Business Franchise System of the Year.

The company’s growth has always been driven by a people-first philosophy. Cleantastic’s system equips franchisees with everything they need to succeed from comprehensive training and mentoring to proven operational frameworks and business guidance. New franchisees are trained in all aspects of running their business, from cleaning standards – known internally as ‘The Cleantastic Way’ – through to client communication and invoicing.

Importantly, Cleantastic welcomes people from a wide range of backgrounds. Many successful franchisees had no prior cleaning experience when they started. What unites them is a shared commitment to reliability, professionalism, and customer care, qualities that define the Cleantastic brand and contribute to its longevity.

Longevity that defines the culture

While industry awards are valuable, Cleantastic measures its success by the loyalty of its franchisees. Many have been part of the business for more than a decade, operating sustainable enterprises that service major corporate and commercial clients across the country.

Longevity reflects enduring relationships between Cleantastic and its franchisees, and between franchisees and their clients. Long-term operators become part of their clients’ daily environments, offering consistency, reliability, and a standard of service that only experience can deliver.

For franchisees like Emmanuel Masih, those relationships are the cornerstone of success. Over two decades, he has developed partnerships built on mutual respect and trust showcasing the Cleantastic approach that values both people and performance.

Freedom to grow at your own pace

Cleantastic’s franchise model is built around flexibility. It allows new owners to start small and expand when the time is right, creating a pathway that suits their goals and circumstances. Some begin part-time, while others grow into full-scale commercial teams employing multiple staff.

This flexibility has proven to be one of Cleantastic’s greatest strengths. Franchisees can take on additional contracts and increase their business at their own pace, supported by a team with nearly three decades of experience. The model’s adaptability has kept the network resilient through economic change, ensuring Cleantastic businesses continue to thrive in all market conditions.

At its core, the Cleantastic system is about building sustainable businesses. The commercial cleaning sector offers steady demand and repeat business, giving franchisees confidence that their investment is secure and scalable.

Support that lasts a lifetime

Behind every Cleantastic franchise business is a dedicated support structure designed to guide owners through every stage of their journey. From initial training to ongoing business development, franchisees benefit from a system refined through years of hands-on experience.

A defining feature of the Cleantastic model is the direct relationship franchisees maintain with their clients. Each franchisee manages their own communications and invoicing, providing autonomy and a true sense of business ownership. This approach encourages accountability and builds authentic, long-term partnerships.

The result is a network of franchisees who deliver exceptional service while building meaningful, profitable businesses. Many, like Emmanuel, have found that this sense of ownership transforms their work into a lasting career built on pride, reliability, and trust.

Looking ahead – and looking back with pride

As Cleantastic continues to grow, its focus remains firmly on people and performance. With demand for professional commercial cleaning increasing nationwide, the brand is well positioned to expand its footprint and welcome new franchisees into its proven system.

At the same time, Cleantastic stays true to the principles that have guided it from the start – providing opportunity, delivering consistent support, and celebrating the individuals who make its success possible.

A partnership that endures

As Cleantastic celebrates Emmanuel’s 20-year milestone, it also recognises every franchisee who has built their own story within the network. Their commitment, professionalism, and resilience continue to shape the brand’s future and uphold its reputation as one of New Zealand’s most trusted franchise systems.

Cleantastic’s philosophy remains simple: when people are supported, businesses thrive. For those looking to take control of their future with a system that has stood the test of time, Cleantastic offers a pathway to build a business that truly lasts. Join our award-winning franchise group from just $23,200 + GST. Contact us today!  

See this advertorial on page 19 of Franchise New Zealand magazine Year 34 Issue 04 

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