Make your advertising count

Closing in on their first year at Franchise New Zealand media, Anna-Marie Staples and Caitlin Chatterley share their insights and experiences on why and how advertising with the multi-media platform works.

“At Franchise New Zealand media, we connect your brand with serious franchise buyers and business owners across the country. Although commonly recognised solely for the quarterly magazine, these days just 25% of our readership is in print and with our multi-channel approach, we offer extensive exposure through print, digital, social media, and direct marketing, ensuring your message reaches the right audience at the right time,” says Caitlin.

Brand awareness

Over the years, Franchise New Zealand media has assisted many franchise brands to launch and grow their networks in New Zealand.

We offer annual and one off packages across all offerings.  Annual advertising packages are designed to enhance your brand visibility across four quarterly magazine issues and also our digital media channels, explains Anna-Marie. “By combining display advertising with engaging advertorials, you can effectively connect with our audience and establish a strong presence. We have a great reputation for creating strong story-based content and our ability to give you consistent, regular exposure increases brand recognition, making potential franchisees or customers more likely to engage with your business.”

Across our media we see the whole journey a franchisee takes – from the initial idea of buying a business, through research, zeroing in on brand choice, to eventual franchise ownership. We understand the journey.”

Karla Shand, franchise development manager for Soul Origin, a fresh new eatery on the NZ scene, says that Franchise New Zealand media has been instrumental in connecting Soul Origin with passionate entrepreneurs and food lovers across the country. “Their deep industry expertise, extensive reach, and trusted reputation have helped us introduce our fresh, delicious, and nutritious brand to a whole new audience. Through the Franchise New Zealand media platforms, we’ve been able to engage with prospective franchise partners and share our vision for growth in New Zealand.”

Audience reach

Print magazine

The popular, long-established print issue of Franchise New Zealand magazine is sent out to almost 4,000 businesses and individuals across the country every March, June, September and December. These magazines reach high foot traffic locations including medical centres, banks, car garages, cafés and more, where they are publicly visible and free to read for an average nine months or more. In addition, the Franchise New Zealand media team receives a steady stream of requests every week for copies to be mailed out to new prospective business buyers.

Social media

Advertorials and full-page display advertisements are posted across our social media channels – LinkedIn and Meta – throughout the quarter they are active, maximising visibility and engagement. With over 100,000 views per month of our social media posts, your brand gets the exposure it needs to attract the right franchise buyers. This also provides you with quality content to share across your own professional and personal platforms.

E-newsletter

Our monthly e-newsletter and Showcase eDMs are delivered to the inboxes of over 9,000 potential franchisees and franchisors across New Zealand. The newsletter is well-read, with a consistently higher than average open and click rate. As an advertiser in the magazine, your business will be highlighted in the newsletter, with a direct link through to your online listing or advertorial provided. Again, this provides you with quality digital content to share as you wish across your own platforms.

Digital magazine

The digital version of the magazine is initially emailed to our database of over 2,500 subscribers. It receives over 9,000 reads over the initial, seasonal quarter of its release. Each digital, flipbook magazine is then available on the popular issuu.com platform for a long tail of readers over several years, providing a handy way for your content to be read and shared.

Directory

Our Westpac-sponsored Directory of Franchising is New Zealand’s largest franchising directory.  A one stop shop for buyers seeking opportunities and looking for advice. “For the most effective use of this directory advertising, ensure you keep your listing up to date,” says Caitlin. “Keeping your online directory listing fresh and ensuring you have relevant and new information online will help ensure it is effective and gets noticed. We can update your online listing at any time – just provide us with photos, videos, contact details and any more key information.”

Making the most of your advertising

Anna-Marie points out, “It’s important to highlight key reasons why your franchise is a great option for potential buyers, but it’s also important to use real stories from your franchisees. That’s why we find our advertorials work so well for clients.

“People need to be able to relate to the content and picture themselves in the business. Our team of expert writers ensure we produce quality copy that connects with our audiences. As well as appealing to potential franchisees, this storytelling also provides effective promotion for your franchise around the country! It’s a double win!”

Both experienced business development professionals, with engaging and efficient working styles, Anna-Marie and Caitlin know the challenges businesses across Aotearoa have faced in recent times. The conversations they have with clients day-to-day provide the pair with precious insights and interaction to ensure they understand the most pressing needs of franchisees and franchisors. They’re well-connected and they very much care!

Anna-Marie says, “Even though it’s been a tough 12 months, we’ve had customers with packages who have reached their lead targets and expansion goals due to the exposure in our magazine and beyond. I’m pleased to be able to help franchises find solutions to their business needs, with proof that’s there to see.

“We know Kiwis are interested in franchising – you just need to get in front of them!”

Caitlin adds, “One of our customers recently purchased a Showcase eDM to complement their display advertising and, from that, received 10 new useful leads within 24 hours of the eDM being sent. They were delighted with the result!

“Franchise New Zealand media specialises in franchising and understand your unique requirements.”  

As part of the EdenX company, Franchise New Zealand offers brand expansion options and capital raising assistance across New Zealand, Australia and Singapore.

If you want to boost your visibility in New Zealand’s franchise sector through trusted platforms and a dedicated team that helps you maximise your advertising, contact us today!   

See this advertorial on page 74 of Franchise New Zealand magazine Year 34 Issue 1

Contact 0800 FRANCHISE or sales@franchise.co.nz

For more information and advice on buying a franchise get your FREE copy of Franchise New Zealand magazine.

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