Growing your courier franchise

In the fast-paced, ever-changing world of franchising, long-term growth relies on constant improvement. Aramex New Zealand understands that, to stay ahead, they must focus on meeting the evolving needs of their franchisees. With over 40 years in the New Zealand market, Aramex has developed a franchise model that helps both individual franchisees and the entire network grow together.

Embracing change

Courier services have come a long way since the days of sticky labels. Today, Aramex New Zealand employs advanced technology, from easy-to-use online tools to real-time tracking, ensuring that franchisees have the best tools to run their businesses efficiently. However, staying ahead requires ongoing effort, which is why Aramex aim to continually improve their franchise model and offer even better support to their franchisees.

Building a safety-first culture

For starters, it’s a safety-first culture says Mark Little, CEO of Aramex New Zealand. “A key element is the Everyone Home Safe Every Day programme, which we launched in 2023. This initiative simplifies health and safety compliance, offering regional franchisees clear guidelines and practical tools to ensure their courier franchisees and teams are safe, allowing them to focus on delivering great service.

“Everyone Home Safe Every Day is more than just a set of rules – it’s about creating a culture where safety is a priority. By taking a ‘hearts and minds’ approach, Aramex encourages franchisees to put safety at the core of their operations.”

To support this, Aramex has invested in resources like easy-to-use forms, templates, and procedures to help franchisees manage health and safety with ease. This lets franchisees focus on what matters most – providing excellent service – without worrying about complicated safety requirements.

Helping franchisees grow

Aramex’s commitment to franchisee success is also evident in their Courier Franchisee Success Programme, launched in 2023. Every month, courier franchisees participate in ‘Toolbox Meetings’ where they receive practical tips on key business topics such as preparing for busy seasons, understanding products and services, and improving customer communication.

Every courier franchisee also receives a customised folder – designed to fit into the glovebox in their van - that includes flyers, business cards, pricing tools and other materials to help them promote their business and connect with more customers, ultimately driving growth.

Why reinvestment matters

Mark says Aramex believes that reinvesting in their franchise system is essential for staying competitive and keeping customers satisfied. By supporting their franchisees, Aramex helps them deliver on the company’s brand promise, which drives customer loyalty and contributes to network-wide growth.

“We’re always improving our franchise model to make sure our franchisees have the tools they need to succeed,” explains Mark. “This support helps franchisees build confidence, connect with customers, and grow their businesses.”

Stronger together

“Aramex believes in the power of teamwork,” says Mark. “As the company expands across New Zealand and beyond, we encourage franchisees to share ideas and experiences. Regular webinars and meetings create opportunities to learn from each other, strengthening individual businesses and the entire Aramex network. It’s a team effort, where collaboration throughout the network is encouraged.

“Together, we create growth opportunities for everyone,” Mark says. “When we support each other, we all succeed.”

Join the Aramex family

Looking ahead, Mark points out that Aramex New Zealand remains committed to continuously improving their franchise model and supporting franchisees at every step. 

“We’re building a sustainable, successful business that benefits everyone involved and we welcome new franchisees to join us. If you’re interested in becoming a Courier Franchisee, we’d love to discuss the exciting opportunities available. The Aramex team are here to help you succeed in the growing courier industry. Call today and one of our team will guide you through the process and explain how our franchise system works.”   

See this advertorial on page 19 of Franchise New Zealand magazine Year 33 Issue 4

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