Franchisors - have your say

Massey University is currently collecting data for its national survey on the state of franchising. This is the fifth such survey since Massey first became involved in conducting the surveys in 2010, but the eleventh national survey for the franchise sector. The surveys are supported by the Franchise Association of New Zealand (FANZ) and others, including Franchise New Zealand. They are invaluable in providing vital statistics and benchmarking information to the sector and helping new and prospective franchisees to appreciate the wider impact and benefits of franchising.

Having up-to-date data about the franchise sector is in everyone’s best interests. The previous survey was in 2021 and clearly much has changed since that time. If you are a New Zealand franchisor, please make sure you are responding to the survey - which will come directly from Massey University. If you have not yet received an invitation for the survey then please let FANZ know, and they can put you directly in touch with the Massey researchers.

‘An accurate and up-to-date Survey is vital to inform Government, legislators, media and the general public about the powerful contribution franchising makes to the economy of New Zealand,’ says Robyn Pickerill, CEO of FANZ. ‘It also provides crucial benchmarking information to help franchisors compare their performance in key areas, such as franchisee longevity and dispute resolution, so it’s in everyone’s interests to take part – FANZ members and non-members alike.’

'When you start completing the questionnaire, it will help to have some information at hand – for example, the date the business began franchising; the number of franchisee-owned and company-owned units; overall brand turnover and so on – but you can pause the Survey and return later if you need to gather information or get tied up in a busy day,' says Robyn.

‘It’s important to stress that no company names are taken and all data is totally confidential. In fact, all information is aggregated to get an overall picture of activity in the franchising sector.’

For more information, or if you have not received your invitation to participate, please contact Lexi Fletcher.

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