CACI celebrates 25th birthday

Caci, New Zealand’s most trusted skin treatment and appearance medicine provider has been delivering great results since 1994. The New Zealand family-owned brand is synonymous in the industry and with over 50 clinics throughout the county, they are leading the way.

While living in in the UK in the early 90s, Caci co-founders David and Jackie Smith discovered a business opportunity that they knew would be. ‘Revolutionary – something that could truly make a difference with people’s confidence,’ explains Jackie Smith. It was their combined passion for customer service and building systems and ways of delivering outcomes for customers that gave them the edge to pack up and move back home to New Zealand and ‘give it a go’.

The first Caci clinic opened in Newmarket, Auckland in 1994 and it gained a lot of interest. They were one of the first in the world to offer the revolutionary treatment of laser hair removal and being such an early adopter gave them a significant edge in the market.

Not long after opening their first clinic, David and Jackie Smith scaled quickly and the franchise model was established. They have experienced significant growth over the past two decades and have built a network of over 350, including franchisees, registered nurses, beauty therapists, treatment coordinators and supporting roles. ‘We’re the leaders in the skin and appearance industry – and we wouldn’t be here without our team,’ explains Jackie.

Over the past 25 years, Caci has helped many customers achieve great results with laser hair removal, and while it’s still a large part of the business, delivering great skin is their real passion.

Jackie explains that Caci is built on a passion for delivering what they call ‘skin confidence’. ‘Skin confidence is hugely powerful and can be truly life changing. We are not here to judge if your skin concern is good or bad or big or small. We just want to help.’

The Caci philosophy and purpose is clear; they firmly believe great skin should be simple, accessible and achievable. With over two decades leading the industry, they have helped thousands of women achieve great results – and they’re not stopping anytime soon.

When asked about the next 25 years, Jackie says, ‘It’s been an amazing journey over the past 25 years, and we’re just getting started! We look forward to extending that offer to more and more customers all over NZ and the world.’

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