Anchor Franchise

Buy an NZ franchise for Anchor Franchise - franchises for sale now.

Market leader in sales and distribution of dairy products and beverages throughout New Zealand including Anchor, Primo, Mammoth, Mainland, and Kapiti. National franchise structure operating since 1992 offering exclusive territories. Looking for people with business and sales acumen, a can-do attitude and great leadership qualities.

Industry: Food and Beverage

Contact: Shannon Davidson

FANZ member: yes

investment from:
$750,000 - $1.2m

Number:: in NZ 50 globally 50

• Email
  anchorfranchise@fonterra.com
• Web
  http://www.anchor.co.nz

Funding info

Pre-purchase Report

Listing information is supplied by that particular entity. You are advised to confirm the accuracy of the listing and the FANZ membership status of any entity. Neither the sponsors of this Directory nor FANZ nor the publisher accept responsibility for any omissions or errors.

The opportunity

When you take one of New Zealand’s most trusted and oldest brands and connect it with a supportive kiwi community you have a recipe for success, good health and great growth.

The Anchor Franchise is operated as part of Fonterra Brands (New Zealand) Ltd (FBNZ), which is owned by Fonterra.

The Anchor Franchise was established after deregulation in 1992 to manage and support a franchised system of milk distribution for FBNZ.

The strength of the franchised operation comes from the vast resources, which FBNZ can call upon in order to support and assist each of the Franchisees. The Franchisees also benefit from an extensive corporate marketing programme supported by the Anchor Brand and other leading products such as Primo, Mammoth and Mainland.

Anchor Franchises provide local communities with a great range of Anchor Products and Foods on trucks. Anchor Franchises are providing these in-demand products to local schools, dairies, service stations and a range of retailers.

Right now we’re looking for someone to become an owner, or as we call them – ‘local legend’ in particular regions of New Zealand.

This provides you with the chance to build a local business with scale and opportunity for growth and further acquisition.

You will bring business acumen, hard work, leadership, sales and distribution skills to the table, as well as capital requirements ranging from $750,000 upwards. In return you will be supported by Fonterra Brands NZ Ltd and their significant national advertising strategy. You will be guided at a regional level with a Regional Sales Manager and also have a Franchise Business Consultant available to support you.

Opportunities like this don’t come along often, so take this chance to join the group.

Skills & training

Our Anchor franchisees undergo an extensive 8-week induction programme with existing franchisees and FBNZ Head Office staff prior to commencing transition of the franchise that they are purchasing. The training programme offers a degree of flexibility as individual people have different needs and are working to different time frames.

During the training period, you will be required to attend a five-day induction course at FBNZ in Auckland. During the initial training, you will be required to become familiar with the franchise specific systems.

The franchise team will then work with new franchisees to ensure a smooth transition into the business. This will involve completion and implementation of an annual business plan. Attendance at ongoing training programmes will be required throughout the franchise tenure.

Following the completion of the training period the incoming franchisee is required to spend a minimum of three weeks with the outgoing franchisee to ensure that all aspects of the business are handed over in detail so that the new franchisee is ready to operate independently from their first day.

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Franchisee comments

‘Our decision to invest in Anchor turned out to be the greatest choice. With a bit of hard work and commitment, we’ve enjoyed great personal outcomes and financial growth.

Working with Fonterra Brands New Zealand, our team of drivers and staff and a network of extremely dedicated franchisees is inspiring. Every day is uniquely challenging, which makes the business exciting, but the sheer professionalism of it all makes success replicable and sustainable. Support is always only a call or mouse-click away. There’s also help and friendship from other Anchor franchisees, led by a very capable franchisee leadership team.

We found applying for finance easier than expected because the banks hold Fonterra Brands franchises in the highest esteem. To anyone weighing up an Anchor franchise, be prepared to roll your sleeves up and grab the opportunity with both hands. If you do, the results can be amazing.’     

Vaughan Petzer and Neil Cahill, Hawkes Bay, Anchor’s 2022 Franchisee of the Year winners

Vaughan Petzer and Neil Cahill, Hawkes Bay, Anchor’s 2022 Franchisee of the Year winners

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