Westpac Directory of Franchising
Zones Landscaping Specialists
Zones Landscaping is the new outdoor franchise from the people behind the award-winning success of Refresh Renovations. Zones is New Zealand’s only franchise specialising in design and build landscaping services.
Refresh Renovations has been one of the most spectacular success stories in franchising in the last five years. Based on meticulous research by strategic marketing specialists Traffic, and backed up by sound planning and highly-successful marketing, the home renovations franchise is well on its way to covering the country. Those who spotted the opportunity early have benefitted and built sizeable and sustainable businesses as franchisees.
Now Traffic has launched a new opportunity which aims to do it all over again. Zones Landscaping aims to do for outdoor spaces what Refresh does indoors, and Zones is looking for around 60 franchisees nationwide.
Watch our video
What is the market?
Just like home renovations, the landscaping market is huge and fragmented, with no national provider of specialised design-and-build landscaping services. In the same way that Refresh was created to service a massive but under-valued market, so Zones has been launched to professionalise an under-serviced industry.
Landscaping provides the finishing touch for any property and can add considerable value. We expect Zones to grow a whole new customer base, as well as being highly complementary to the service that Refresh franchisees offer – and, of course, it has the same proven systems and skills behind it.
We provide a total solution
Zones Landscaping are specialists at designing, building and renovating outdoor living spaces: gardens, decks, lawns, drives, pools, outdoor kitchens, lighting and fencing. Most landscapers and tradespeople focus on one or two specialist areas, such as concreting, paving or planting, but Zones franchisees work with a central design resource provided by award-winning landscape designer Jules Moore. They provide a total solution across all trades to deliver our customers a hassle-free project on time and on budget.
As outdoor living specialists, Zones aim to enhance the things people love to do outside. Whether it’s cooking or eating with friends and family, playing backyard cricket with the kids, reading a book in the sun, or pottering around the garden, we can design and build a landscape to suit.
And while many landscape architects work on a charge-up basis (meaning the longer they take, the more they charge), Zones works to a pre-determined, fixed budget. Having delivered the project, Zones franchisees can also maintain it afterwards as part of the service.
Who will it suit?
The Zones Landscaping model offers franchisees the opportunity to grow and build a business with the support and experience of a large company behind t
hem. That means constructing a real asset under a national brand name that will have value down the track when you choose to retire. We believe it will be a very attractive opportunity for an existing landscaper, but it will also suit people from outside the industry who have management and people skills and enjoy spending part of their time outdoors.
What franchisees say
Brothers Matt and Boyd Gillespie are Zones Landscaping franchisees for the North Shore/Rodney area.
Matt Gillespie explains, ‘We were keen to get into something new early on with plenty of opportunity to grow. We’d worked together on project management in the high-end residential market and decided the time had come to get our own business. We knew there was no shortage of work in the landscaping sector, and Zones seemed to suit our combined talents.
‘It could be a bit of a plunge into the unknown, but with Traffic behind it and the proven Refresh business model generating the leads and providing the management systems, we have no qualms about its potential for success. There’s definitely a need for a professional service like Zones to co-ordinate all the outside services others don’t. We’ve only just started so I’m currently still working part-time, but the leads are coming in already, and it won’t be long before we are fully up and running.’
Get in at the start on a million-dollar business
Zones Landscaping are seeking to appoint 60 franchisees throughout the country. Using the formidable lead-generation system developed for Refresh, we expect established franchisees to enjoy a turnover of between one and two million dollars per annum and a minimum return of 10-15 percent on sales.
Landscaping is such a key part of Kiwis’ lives and it hasn’t been done properly before. We are building a trustworthy, national brand that will be the first choice for everyone looking at any kind of outdoor project. If you share our enthusiasm and want to get in at the start, contact us now.
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