Make the most of your speciality

ERA Group franchisee David Townsend has only been with the network since November 2024, but he’s already feeling right at home. Reflecting on the decision to join the group, David says, ‘I’d got to the stage in my career where I was sick and tired of the corporate structure. I wanted more influence over my own day-to-day. 

“I’m no economist, but it’s very clear that the economic outlook is different today than it was five or 10 years ago, and I wanted a little bit more control over my life.”

It’s fair to say he’s been vindicated. With a background in telecommunications and sales and marketing, his experience in appointment setting and closing business has seen him focus on client acquisition to great success. ERA Group’s ability to attract specialists from a wide range of industries means they can deliver best-in-class business strategy and cost management solutions for their clients.

Collaborating every step of the way

ERA Group’s unique joint venture structure allows David to collaborate with other franchisees to best service customers. It’s this collaborative nature that has made his start as an ERA Group franchisee so successful, he says. He has been fully embraced by the network from the very beginning. “Just before I signed my franchise agreement, I was invited to the annual conference. I wasn’t a franchisee, but I was given the opportunity to really see what the group was like. Every single person who had a franchise at the conference, without fail, offered me advice and help.”

The assistance provided to new franchisees goes beyond the informal, with each new franchisee being given a mentor. These mentors act as sounding boards for new franchisees. David explains, “The mentoring system has worked out really well for me. I’ve been married up with somebody with a very different skill set to me. My mentor is very analytical and very strong on the spreadsheet side of the business. They have been there to really help me with that side of things, which wasn’t my strength.”

Looking back on his trajectory with ERA Group so far, David stresses that anyone interested in becoming a franchisee must be willing to put in the work. He concludes, “It’s an opportunity that clearly rewards those with the skills and the willingness to work hard. 

“Whether you’re an expert salesperson, an experienced project manager, or just want to be better rewarded for your efforts, I recommend you get in touch with ERA Group today.”  

See this advertorial on page 57 of Franchise New Zealand magazine Year 34 Issue 01 

Contact details for ERA Group

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