How to Expand Your Franchise from Australia to New Zealand

New Zealand is nearby, speaks (almost) the same language, and has many supply chains in common.

Most Kiwis are familiar with Australian brands already and are highly receptive to franchises – in fact, New Zealand is the most franchised country in the world.

However, Australian franchises need to be aware of some key differences.

These include

• demographics,
• local competition,
• brand positioning,
• regional variation,
• pricing and labour markets,
• support requirements,
• recruitment and marketing, and so on.

All of these will impact their business model. At Franchise New Zealand media we’ve worked with many Australian franchises coming to New Zealand over the last 30 years. Some have been a huge success, while others have never realised their potential.

What makes the difference? In this eBook from Eden Exchange, the new owners of Franchise New Zealand media, we’ll explain some of the key things to look out for and point you to more resources to help.

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