How to Expand Your Franchise from Australia to New Zealand
last updated 16/10/2024
If you’re thinking of exporting your franchise system, New Zealand is the obvious place to start.
New Zealand is nearby, speaks (almost) the same language, and has many supply chains in common.
Most Kiwis are familiar with Australian brands already and are highly receptive to franchises – in fact, New Zealand is the most franchised country in the world.
However, Australian franchises need to be aware of some key differences.
These include
- demographics,
- local competition,
- brand positioning,
- regional variation,
- pricing and labour markets,
- support requirements,
- recruitment and marketing, and so on.
All of these will impact their business model. At Franchise New Zealand media we’ve worked with many Australian franchises coming to New Zealand over the last 30 years. Some have been a huge success, while others have never realised their potential.
What makes the difference? In this eBook from Eden Exchange, the new owners of Franchise New Zealand media, we’ll explain some of the key things to look out for and point you to more resources to help.
We welcome links from other websites to this article. Please note that this article is copyright © Eden Exchange NZ Holdings Limited, Franchise New Zealand magazine and Franchise New Zealand On Line. While it may be downloaded for personal use, no part may be reproduced on any other website, in electronic or printed form or in any other form whatsoever.
Featured Listings
Spaceworks
New Zealand’s leading full turn-key solution for design, construction and procurement throughout the franchise and retail roll-out sector. We offer...
EVT Hotels & Resorts
EVT Hotels & Resorts – Your Event, Elevated. Receive an extra 10% (terms and conditions apply) in added value when you book an event or a conference at...
Franchise Accountants
Save time, money and tax by benefiting from our specialist franchise advice and proven accounting solutions. Your success is our business. Ring now 0800...
Goodwin Turner Commercial Lawyers
Goodwin Turner Commercial Lawyers aims to provide a modern, friendly, client-focused and efficient approach to your legal business requirements, with a...
Franchize Consultants (NZ) Ltd
Franchize Consultants is New Zealand's largest and most experienced consultancy providing specialist advice and assistance to prospective and existing...