Working Capital - The Fuel in Your Tank
by Franchise Accountants
last updated 04/12/2024
Philip Morrison of Franchise Accountants explains what you need to get your business started and keep it going.
People will tell you a lack of working capital is the most common reason that businesses fail. Buying a franchise and trying to run it without sufficient working capital is like going on a road trip without enough fuel to reach the next petrol station. So, what exactly is working capital, and how do you work out what you need?
What is working capital?
When you purchase a franchised business, you’ll first consider the initial capital outlay you’ll need for items such as building fit-out, vehicles, signage, equipment, uniforms and, of course, the initial fee to use the franchise’s system and brand. This is the cost of getting into the business – but it’s not the money you’ll need to run the business.
Working capital is the money that you will need on a day-to-day basis to buy supplies or stock, pay your power bill, meet staff wages and all the other things that a business has to do.
When you first open your doors, you are likely to have more money going out than coming in, so you need to have enough funds available to make up the difference. As your business grows, you may have more money coming in than going out, but you’ll still need working capital because you’ll need to buy more supplies or stock. In fact, if your business is growing fast, you’ll need more working capital than before to fund the time difference.
How much do you need?
The amount you need depends on various factors. For example, is your business premises-based or mobile? Do you mainly make cash sales, or give customers time to pay? Is it a start-up or have you taken over an existing business?
In a typical food and beverage business, customers pay on the spot, whereas the wages and suppliers are usually paid weekly. This type of business is often called a cash business, which is defined as having no debtors (customers who pay on credit terms) and little, or no, stock.
Contrast this to a service business such as a building company, which pays its workers weekly, while providing credit to customers who may take weeks to pay. Or a retail business, which holds stock on shelves, pays rent and wages, yet its customers pay on invoice.
Here’s a diagram that shows how the cash outlaid to deliver the product or service is finally recovered. As the examples given above show, the amount of time it takes to complete the cycle will vary. But whether it’s 20 days or 90 days, the principle is the same.
Cash introduced at the start of the cycle is the working capital. Once a full trading cycle has occurred, the cash will be replenished when the product or service is paid for.
Stock purchased - To make sales, you need something to sell. Stock needs to be purchased, and suppliers paid, often before you start to trade. Lead times for restocking and minimum buying quantities should be considered. Over stocking or slow-moving stock lines can lock up cash and impact working capital requirements.
Wages paid - Staffing levels vary enormously, and you need to pay everyone on time, every time.
Product or service created - Capital required varies according to each business. With product businesses, you need stock or ingredients. For service businesses, you may hold basic parts, pay maintenance costs etc.
Customers invoiced - Do customers pay on the spot or, say, on the 20th of the month? How many pay even later? In tighter economic times, slow paying customers can put pressure on working capital of a business, and this can have a domino effect.
Remember, it’s not until money has come in from customers that you have the cash to fund the next cycle. So, if your new restaurant is fantastically successful, you will need more working capital to fund the purchases for the next cycle, not less. You might be profitable, but profit is not the same thing as cashflow. Even a profitable business can fail if there is insufficient cash to fund its growth.
Finding the money
When you have established the working capital you require, how do you source it? Here are some common techniques:
- The owner introducing more cash to the business.
- Borrowing from banks via a loan, overdraft etc.
- Using cash generated from profits.
- Releasing funds locked-up in the trading cycle, eg. money tied up in stock or debtors.
Taking advice
When you buy a franchise, you need to find the money to fund its ongoing operation and growth, too. This requires planning. We strongly recommend every franchisee prepares not just a budget but a cashflow forecast to determine how much working capital they require, and when.
Preparing these is a specialised skill. Engaging a chartered accountant with franchise experience can provide you with insights that are unique to your business.
At the end of the day, it is up to you to make sure you have enough fuel in the tank to complete your journey to business success.
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