BRIAN SALMON retail franchising pioneer dies

Brian Salmon was the founder of fixed-price retailing in New Zealand, having come up with the idea of a store where a single gold coin could purchase any item while on holiday in Australia. In July 1994 he opened the first The $2 Shop in New Plymouth, where the company remained based as it grew. The first franchised outlet followed in December 1994.

Over the next 17 years Brian personally guided The $2 Shop franchise through tough economic conditions to ensure the success of franchisees, and never wavered from his commitment to bring quality bargains to all New Zealanders. Unlike many of the shops which sought to copy the concept, The $2 Shop outlets were brightly-lit and well-merchandised, with a high standard of shopfitting. They sought to provide a friendly atmosphere as well as an enjoyable shopping experience. 

The growing size of the chain enabled it to resist the pressure of the fixed $2 price point for many years through better purchasing power, but the rise in GST finally precipitated a change. In June 2010, the franchise rebranded as The 2n’5 Shop, enabling it to offer a wider range of bargains at pocket money prices.

The company advises that, ‘Mr Salmon had taken steps to ensure the ongoing success of his franchise, now known as The 2n'5 Shop, and the management team will continue his legacy and commitment to both franchisees and the New Zealand public.’

In addition to being a devoted father, grandfather and great grandfather, Brian Salmon was also a popular member of the franchise community. Franchise New Zealand editor Simon Lord recalls Brian turning up at one of the first national franchise conferences in Rotorua. ‘Brian rolled up in the latest turbocharged Bentley, causing many of the Auckland franchise fraternity to revise their understanding of franchise expertise in the provinces. His credentials established, Brian found his opinions sought and advice eagerly listened to at many subsequent events.’

Brian Salmon was one of the pioneers of retail franchising in New Zealand and was always happy to share his experience with others. Nine years ago, Franchise New Zealand magazine invited him to write a list of do’s and don’ts for new franchisees which are as valid today as they were then. We reproduce them here as a tribute to his memory.