Domino's launches plant-based pizza

Domino's Australia/New Zealand chief marketing officer Adam Ballesty said that the meat-substitute pizzas would be available every day of the week.

'We know people are actively seeking more sustainable food options, but it is also critical that these alternatives deliver on taste and a great pizza experience. The Impossible Beef pizza topping ... has all the flavour and texture of juicy, authentic minced beef, but with far less environmental impact.'

The Domino's launch comes just months after McDonald's ended trials of its McPlant burger in the USA owing to disappointing sales. The cover story in our latest issue looks at the move to meat-free and other major trends and opportunities in the hospitality sector.