Westpac Directory of Franchising

Brand Machine

Brand Machine changes the way franchise brands do marketing. Our Brand Amplifier and Marketing Hub solutions allow online and offline local area marketing to be executed with scale and efficiency, while giving franchisees the tools they need to execute their own local activity.

Brand Machine assists franchise brands to provide the local marketing support their franchisees need, but struggle to provide due to limited resources at the national office. We achieve this through smart automation software that does the heavy lifting for you.

How do we help?

First we do some discovery to understand your current marketing processes and challenges and determine whether our software can play a role. 

Our Brand Amplifier solution solves the challenges franchise brands face managing social media and digital advertising through:

  • automatic cascading of paid and organic content down to local franchisee Facebook and Instagram accounts with content dynamically localised for vastly improved reach and engagement.
  • monitoring and management of all franchisee social accounts in one dashboard.
  • franchisees can select from a library of pre-configured social and google ad campaigns and fund from their own budget. No prior skills or knowledge is required. Just enter a daily budget and push play.

Brand Machine Marketing Hub is a self-service portal technology built on the world-leading Canopy Cloud, that allows franchisees to create and order their own marketing content quickly and easily. It saves head office many hours in support time and design costs. It includes:

  • world-leading templating technology that allows local copy and image editing and resizing for all media.
  • built-in approval and supplier ordering workflows (e.g. printing).
  • a landing page CMS to create how-to playbooks and guidelines pages.
  • Marketing Hub includes Brand Library free, a world class Digital Asset Management system for the safe storage and sharing of all brand and marketing assets.

You can book a free demo of Brand Amplifier and Marketing Hub here, or request a free 30-minute workshop during which the Brand Machine team will review your current marketing processes and assess whether their solutions can help. 

Who do we work with?

Caci Clinic, House of Travel, Unichem Pharmacy, Four Square, MTF Finance, Spark Business Hubs, Robert Harris, PaknSave, RAMs Mortgages Australia, New World, Life Pharmacy, Hello World, and Barfoot and Thompson are just some of the brands using Brand Machine software to deliver more effective local marketing for their franchisees and stores.

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