Westpac Directory of Franchising
Refresh is the global leader in home renovations. It provides franchise owners with financial freedom, as well as the security of a proven process. We’re looking for business oriented people to join Refresh as franchisees, not builders.
Refresh is the global leader in home renovations due to its innovative processes and systems within an otherwise fragmented industry. Refresh is designed so that business owners, builders and homeowners all win. Through Refresh’s systems, processes, marketing and business support, franchise owners can enjoy the freedom of owning their own business as well as the security that comes with using a proven process. If you would like to be your own boss and build a valuable asset while creating a positive renovation experience for homeowners, this could be the perfect opportunity for you.
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Who is behind Refresh?
Refresh was founded by the collective of highly experienced business strategy and marketing specialists from Traffic. Refresh’s founders each had over 20 years worth of relationships with some of the biggest names in the building industry. Through these relationships and through in-depth industry research, Refresh’s founders were able to discover, address and solve the biggest issues within the residential renovation industry. The solution? Refresh Renovations.
How Refresh is transforming the home renovation industry
The renovation market is huge. It’s bigger than the fixed-line and mobile telecommunications market. It’s four times bigger than the quick service fast food market. Yet, until Refresh, there were no large, well-known national brands. Renovations were considered a side-project to new home builds and, as a result, were not receiving the project management needed to achieve a high-quality result.
According to independent research company BRANZ, 30% of costs are typically wasted in home renovations. This is due to poor project management, limited planning and lack of continuity between the design and build stages. Refresh’s solution is to provide every homeowner with a renovation specialist who provides a high level of customer service and oversees the design and build of their project. Paired with Refresh’s innovative systems and processes, this one point of contact makes it simple for homeowners to enjoy a positive renovation experience which results in a high-quality result - completed on-time and on-budget.
BRANZ’s research has also found that more than 17% of home renovations currently end in dispute. In contrast, Refresh Renovations has a less than 1% dispute rate. This can be put down to our professional service, project management process, business management IT systems, customer portal and continuous commitment to improving the home renovation experience.
Refresh’s success so far
Established in 2010, Refresh is now the global leader in home renovations. Refresh Renovations franchises can currently be located across the United States, United Kingdom, Australia and, where it all began: New Zealand. We were awarded the Best Emerging System award at the Westpac New Zealand Franchise Awards in 2016 and 2017, as well as New Zealand’s Fastest Growing Company by Deloitte’s Fast 50. In its first year alone, Refresh experienced a 292.35% growth rate. Refresh franchise owners have completed thousands of renovations worldwide, and many have achieved over $1 million in annual business revenue within their first year.
A Video Introduction to Refresh Renovations
Refresh’s business, marketing and IT support systems
Refresh offers franchise owners the best of both worlds: work/lifestyle balance, a valuable business asset and the financial freedom that comes with owning your own business - as well as ongoing business and marketing support. Every Refresh Renovations franchise owner receives ongoing support from our team of business strategy and marketing specialists at the Refresh Renovations head office. This includes the use of our cloud-based IT system Refresh Control which allows you to access video training sessions, your business information, project pipelines, team communication and customer communication. The head office team will also support you with content generation, online marketing, local marketing, business growth and more.
In addition to traditional advertising, core to Refresh’s marketing programme is Renovate Handbook, which is produced annually by the in-house head office team. All companies have brochures but not many can boast their own successful magazine dedicated to renovating. Renovate Handbook is a cutting edge example of content marketing in the digital age. In addition to being a powerful print-based marketing asset in itself, the magazine provides content for the Refresh website, which in turn drives significant growth in Refresh website traffic on an ongoing basis. Renovate Handbook is New Zealand’s only renovation-focused publication. Published annually with a 50,000+ print run, it is distributed in bookstores and supermarkets nationwide. Renovate Handbook is a very impressive brand-building vehicle for Refresh.
What skills and experience are needed to become a Refresh franchise owner?
You definitely do not need to be a builder or have any experience in the building industry to join Refresh. Our current franchise owners have work backgrounds ranging from IT, retail, architecture and midwifery! What you do need is a commitment to a high level of customer service, a business mindset, great leadership skills, a high level of organisation and a desire to grow your business. If you have these skills and abilities, Refresh can help you with the rest. We provide comprehensive training in all aspects of the business, and we support franchisees with world-leading business management systems and processes.
Refresh franchisees generally start out working on the sales side of the business, supported by employed or sub-contracted builders to take care of the project side of the business. As franchises grow, franchise owners move into more of a management role and bring on additional sales and project staff. The franchise model is designed to allow franchisees to start slowly and build up a significant business over time, taking on a large number of concurrent projects. Projects range in size from around $20,000 to upwards of $1,000,000. You will develop an exciting portfolio of projects and clients.
What are the benefits of owning a Refresh Renovations franchise?
When you join Refresh, you are joining the industry leader within an $8.2 billion market - in New Zealand alone. This means that your business is scalable, and its growth is in your hands. Many other franchise business owners’ earnings are modest due to capped incomes and/or resource constraints. Refresh franchises have no such constraints and successful franchises earn hundreds of thousands of dollars a year. Our systems and processes will allow you to hit the ground running and achieve wide business exposure from day one. With a team of specialists behind you, you don’t need to worry about the daunting details that would usually be involved in starting up a business - we’ve already taken care of this for you.
The Refresh culture is based on collaboration and support from other franchises. In many systems, each franchise is in competition with the franchise down the road. Refresh is based on everyone working together to sort out issues and help each other succeed. The Refresh model is all about building a strong brand; so the better the overall business does, the better business results are achieved for each individual. By joining Refresh you will enjoy the benefits of being surrounded by a supportive team. This is a great asset not only when starting out but which also makes for a satisfying working environment.
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