Westpac Directory of Franchising
Refresh is New Zealand’s leading renovation business. Refresh is primarily a sales and marketing oriented franchise. We’re looking for business oriented people to join Refresh as franchisees, not builders. If you’re thinking about your next career move or business opportunity, you should consider Refresh.
Refresh Renovations named Best Emerging System in the 2015/2016 Westpac New Zealand Franchise Awards.
We’ve awarded 29 of our 60 nationwide territories already and we’re keen to appoint the right people into the remaining territories quickly. At the rate we’re growing, opportunities to join Refresh won’t last long.
All training is provided. Comprehensive marketing platforms, business management systems and supplier networks are in place for you to leverage to deliver fantastic, profitable renovations. We have limited franchise opportunities available throughout New Zealand.
Big profit potential in a massive, growing, stable market
The New Zealand renovation market is around $8.3b per annum, tracking to $11.5b by 2021. Refresh’s franchise model has been developed to allow business oriented people to grow large and profitable businesses in this market. The revenue expectation for each Refresh franchisee is $2-to-4 million within 3-5 years.
Perfectly suited to people with business management skills and experience
Successful Refresh franchisees generally have backgrounds in senior management positions, or have owned their own businesses before. You definitely do not need to be a builder or have any experience in the building industry to join Refresh. What you need is a positive attitude, a growth mind-set and a focus on delivering great customer experiences.
We provide comprehensive training in all aspects of the business, and we support franchisees with world-leading business management systems and processes.
Refresh franchisees generally start out working on the sales side of the business, supported by an employed or sub-contracted builders to take care of the project side of the business.
As franchises grow, franchise owners move into more of a management role and bring on additional sales and project staff. The franchise model is designed to allow franchisees to start slowly and build up significant businesses over time, taking on a large number of concurrent projects. Projects range in size from around $20,000 to upwards of $1,000,000. You will develop an exciting portfolio of projects and clients.
Ready for a fresh approach: a huge, poorly-served consumer market
The renovation market is huge. It’s bigger than the fixed line and mobile telecommunications market. It’s four times bigger than the quick service fast food market. Yet until Refresh, there were no large, well-known brands.
You’d expect a market of this size to have several very large operators, but it doesn’t. Before Refresh the renovation market was dominated by trade-based “one-man-band” builders. A survey by the Department of Housing revealed that 30% of customers had dispute over their renovations, and 19% (nearly one in five!) of these were major disputes. That’s a lot of unhappy customers, and that’s where the opportunity lay.
So how did that market failure develop? Until Refresh, large building companies focused on new homes (eg. G.J. Gardner, Golden Homes, Signature Homes, etc) and commercial projects (eg. Fletcher Construction, Hawkins, Arrow, etc). Residential builders and tradespeople tended to use renovations as fill-in work between building new homes, which they found easier in terms of customer expectation management. Builders are practical, and tend to focus on the building work itself, rather than the business and customer management side. This left the renovation market wide open for a customer-centric business like Refresh.
Renovating requires a different approach. It’s revolves around ensuring clear, consistent communications with customers, who are heavily involved throughout. This requires different processes, systems and skill sets to that traditionally found in building companies. Refresh was designed around the fantastic opportunity to deliver better value to customers through a more sophisticated and more customer-centric approach.
Refresh’s business and marketing strategy is very impressive
Refresh Renovations very quickly established itself as the authority on renovations in New Zealand. Refresh’s sophisticated marketing is underpinned by a multi-award winning content marketing strategy. In New Zealand, every month; over 20,000 people visit Refresh’s website, and over 50,000 people receive Refresh’s information-packed email newsletter.
In addition to traditional advertising, core to Refresh’s marketing programme is the Renovate Handbook, which is produced annually by Refresh’s in-house head office team. All companies have brochures but not many can boast their own successful magazine dedicated to renovating. The Renovate Handbook is a cutting edge example of content marketing in the digital age. In addition to being a powerful print-based marketing asset in itself, the magazine provides content for the Refresh website, which in turn drives significant growth in Refresh website traffic on an ongoing basis. The Renovate Handbook is New Zealand’s only renovation-focused publication. Published annually with a 40,000 print run, it is distributed in bookstores and supermarkets nationwide, and has over 2,000 regular subscribers. The Renovate Handbook is a very impressive brand building vehicle for Refresh.
Through a single-minded focus on marketing, Refresh created a nationally recognised and respected brand in less than five years. If you’re keen on joining a business with marketing at its core, and with virtually unlimited market potential, you can’t look past Refresh.
Enjoy the support of a winning team
The Refresh culture is based on collaboration and support from other franchises. In many systems each franchise is in competition with the franchise down the road. Refresh is based on everyone working together to sort out issues and help each other succeed. The Refresh model is all about building a strong brand so the better the overall business does, the better business results are achieved for each individual. By joining Refresh you will enjoy the benefits of being surrounded by a supportive team. This is a great asset not only when starting out but which also makes for a satisfying working environment.
Who is behind Refresh?
Refresh was developed by Traffic, a leading business and marketing strategy firm. Traffic provides strategy and marketing services to many of the largest corporate brands in New Zealand, with a significant focus on the building industry.
Refresh launched in 2010 following five years of development and has already brought on its first 29 franchises in NZ. More success followed internationally, with 15 franchises now operating in Australia, 4 in the United Kingdom and 1 in the USA.
A Video Introduction to Refresh Renovations
Get in touch: We’re keen to hear from you
Anyone seeking an opportunity with Refresh should contact us immediately.
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