Westpac Directory of Franchising

The Wheel Magician

We have developed a system which provides mag wheel repairs to a very high standard in a short space of times. This means you have delighted customers and complete lots of jobs in a day. Well-established franchise opportunity available for the right person.

Who are we?

The Wheel Magician specialises in the repair of kerb damaged alloy wheels for trade, commercial and residential customers across the country. What sets us apart from our (limited) competition is that we are a mobile service, offering the ultimate in convenience to the customer. Furthermore our prices are extremely competitive and the quality of our work is exceptional.


Starting life as a small husband and wife team in Wellington 10 years ago, The Wheel Magician has developed into a fast growing national franchise business with 14 franchisees in both the North and South Islands. Having just undergone a thorough image re-branding process, reflecting the businesses elevated position in the market place, now is the perfect time to jump on board and become part of a company that is really going places. These improvements have taken The Wheel Magician to the next level and have reinforced our position as the brand of choice for mobile alloy wheel repairs.

Territories available

Company Director, Alan Thomas, has identified 50 prime territories around the country with over 80% of these still available. Indeed the demand for the service is so high that Alan has calculated that a further 8 franchisees are needed to serve the enormous Auckland market alone. In addition, clients are waiting throughout New Zealand and we urgently need franchisees to service this demand.

What you will receive

We have an excellent training and support program, with support always on hand to provide training and on-going help and advice. This will get your business off the ground really quickly, but in order to ease the transition for new franchisees we offer 2 months guaranteed income and finance is available. We provide you with full initial and on-going training. In addition, you will receive a full equipment pack, full van fit out, signwriting, uniform, a detailed operations manual together with a host of marketing and advertising materials when you start. The Wheel Magician will be with you all the way and we are fully committed to helping you develop an immensely rewarding and profitable business.

The Wheel Magician business model rewards franchisees remarkably well for their hard work. A system of fair royalties, high incomes and very low overheads means that their franchisees earn good profits as well as enjoying a fantastic lifestyle as self-employed owner/operators.

Watch our video

Could this be you?

Direct experience is not necessary as we have franchisees with varied backgrounds. But if you like the idea of making big profits, enjoy working with your hands, are a bit of a perfectionist, highly self-motivated and have an interest in cars, we want to hear from you. You will also need to be happy working on your own, but be able to develop working relationships with a wide variety of people. If this sounds like you, please check out our website for full details and how to make an application.  It could be the best decision you ever make!

Franchisee comments

'When I first joined The Wheel Magician franchise I was excited to be part of a niche market in the automotive industry. Coming from this industry myself and with the franchise training programme in place the transition was so easy. Understanding vehicle owners' needs is my focus, supplying a mobile service at an affordable price is my priority.'

Thanks to Tony, The Wheel Magician, Wellington residential

'I found joining The Wheel magician franchise a straightforward and easy process, The training and support has been good and the response from the Hawke's Bay area has been positive.'

Thanks to Peter & Lynda, The Wheel Magician, Hawkes Bay

Order a Print Copy
Order a Print Copy