Franchising & You

by Simon Lord

last updated 27/03/2020

Simon Lord is Editor of Franchise New Zealand and has worked in franchising for over 35 years. Our thanks to everyone who contributed to this article.

Passion - Do What You Love

by Simon Lord

last updated 27/03/2020

Simon Lord is Editor of Franchise New Zealand and has worked in franchising for over 35 years. Our thanks to everyone who contributed to this article.

Could you turn your passion into a business of your own? Simon Lord looks at how buying a franchise can help you achieve your dream

There’s an old saying, ‘Do what you love and you’ll never work another day in your life.’ For many people, the idea of turning your passion into your job is very appealing – and owning your own business doing something that you’re passionate about is even more exciting. 

Buying a franchise can help you do just that –­ but a successful business requires more than just enthusiasm. We’ve been talking to franchisors and experts who know what it takes to help you build a business doing what you love.

If you love working with kids, or are into fitness, or beauty, or the leisure industry, or food, or even workplace safety, there are plenty of franchises that can help you into a business of your own. Many franchisors say that a passion for what you do is a vital ingredient in the success of individual franchisees. Tamati Montgomery is a prime example. ‘Seeing kids laughing, happy and active is something that really motivates me,’ says the former Kelly Sports franchisee, who has now moved into a support role in the company. ‘It’s a big bonus to feel that your business is doing something really good for others.’

Paul Jamieson, the franchise’s managing director, shares that enthusiasm. ‘I’ve been driving down the North Island this week visiting our franchisees, watching their programmes and seeing passionate, engaged staff and kids wherever I’ve gone,’ he says. ‘I get so much joy out of that. But that’s not just because our franchisees have a passion for what they do – it’s because they’ve been prepared to learn a system that supports them in turning that passion into their business, then worked hard to put that into action. Passion alone is never enough.’

Improve your life

There’s another type of passion that can drive people into owning their own business, too. ‘People don’t just go into business to make money – they want to improve their lives in some way,’ says Paul Brown, a hugely-experienced franchisor who retired last year from the award-winning Paramount Services franchise. ‘When I was interviewing potential franchisees, I wanted to hear about those goals. It might be to send their child to university, to buy their own home or an investment property, or to work with family. When you understand what drives people, you know how to motivate them and help them achieve their goals.’

Gary Turton, a master franchisee with Jim’s Mowing, agrees. ‘A potential franchisee once told me something that has always stayed with me. They said, “I don’t want to have to ask someone’s permission to spend time with my own kids at sports day...

 

This article is published in full in our most recent issue of Franchise New Zealand magazine. Request a free print copy or download our free digital magazine to read the entire article.

Simon Lord is Editor of Franchise New Zealand and has worked in franchising for over 35 years. Our thanks to everyone who contributed to this article.

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