Hell to meet with MPI over fake meat surprise
posted on 1st July 2019
1 July 2019 - A stunt which saw Hell Pizza add plant instead of meat patties to its pizza toppings without telling customers will see the popular franchise called to a meeting with the Ministry for Primary Industries. While the company says it wanted to introduce customers to alternative proteins in an unexpected way, it has been suggested that Hell could be in breach of both the Food Act and the Fair Trading Act. MPI is concerned about the importance of consumers being aware of ingredients so they can make informed decisions including about allergies.
Ben Cumming, general manager of Hell, said on Friday that although customers were told the patties were plant-based only if they asked, nobody had been misled.
While concerns had been raised about the potential for allergic reactions to peas in the patties, Cumming said that wasn't a common allergy.
"People with serious allergies do ask for that information," he said.
"The people complaining about allergies aren't people who have eaten it, they're people saying, 'What if I had?'"
A spokesman for the Commerce Commission said on Monday it had received eight complaints about "burger patties" on Hell pizzas and they would be assessed.