McDonald's latest honey trap creates a buzz
posted on 16th June 2019
17 June 2019 - McDonald's Sweden has created the 'world's smallest restaurant' - a replica drive-thru that's a fully-functioning beehive. It's designed to be installed on top of restaurants world-wide to draw attention to the plight of bees, and the plan seems to be working with massive online coverage. How many McDonald's are sited near suitable sources of pollen for bees remains to be seen - and wait for the first lawsuits from stung customers who blame the brand ...
Incidentally, It’s said that every third bite of food in the human diet relies upon bees. As well as the news item about McDonald's roof-top hives, then, here's a fascinating article from the BBC's Science Focus magazine on the contribution of bees to the Big Mac.
McDonald's says the initiative is designed to draw attention to the plight of bees, which are critical to the world's food supply but are facing a global decline. Industrial agriculture, parasites and climate change are the main drivers of the decline.
Christoffer Rönnblad, marketing director of McDonald's Sweden, said in a statement: "We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops."