Westpac Directory of Franchising

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Cookie Time

Buy an NZ franchise for Cookie Time - franchises for sale now.

A Cookie Time franchise offers business ownership plus support from an iconic Kiwi company, home to much-loved brands including Cookie Time, Bumper and OSM. A select number of rare opportunities available to become a franchisee distributing snacks and smiles as long-term franchisees retire from business.

Funding info

Pre-purchase Report

Listing information is supplied by that particular entity. You are advised to confirm the accuracy of the listing and the FANZ membership status of any entity. Neither the sponsors of this Directory nor FANZ nor the publisher accept responsibility for any omissions or errors.

The opportunity

Join the Cookie Time family and own your own piece of New Zealand’s best FMCG distribution franchise network. Rated number 1 in the 2023, 2022 and 2021 Coalface rankings, the Cookie Time business model revolves around delivering smiles! This flourishes through the strength of community we’ve created around our iconic brands, and it ties in with our company vision – a taste for every occasion, a smile on every face. 

Our average franchisee tenure is 10+ years, so the opportunity to purchase a run is relatively rare. When a run does come up, there’s a lot of good reasons to join us. It’s a stable industry and established customer base, plus growth potential. We’ve got strong systems, iconic products and a great reputation and you get the satisfaction of success that reflects your own best efforts, plus no ongoing fees.

Investment levels vary according to location but typically range from $100-$150k – covering goodwill; a one off administration fee; purchase of a Toyota Hiace van (or similar as approved by Cookie Time); plus sundries to run your business (iPad, uniform, home office set up).

Cookie Time was founded in February 1983 with the delivery of 70 jars of Cookie Time Original™ Chocolate Chunk cookies to 70 Christchurch stores. Cookie Time and its associated brands are among New Zealand’s Most Trusted. Entrepreneurship and innovation are in the company’s DNA, and it leads the way in snacking and functional foods with Bumper and OSM (One Square Meal). Market trends – from plant-based eating through to demand for ‘real’ ingredients – fuel ongoing new product development.   

All Cookie Time products are proudly New Zealand made, and the company is committed to sustainable business practices. Giving back is also important, through ongoing support for KidsCan and other charity partners, and for the Cookie Time Charitable Trust, with more than $2 million raised to date to help New Zealand children discover their gifts.

Every day is different for a Cookie Time franchisee, but it’s all about meeting people, nurturing relationships, and caretaking our precious brands. Be your own boss, set your own schedule and go the extra mile for returns that reflect your best efforts. Your van is your mobile office, and you’re in the driving seat to ensure each store display is perfect, product is as fresh as possible and every consumer has a delicious experience.

Anyone can distribute product. Only a Cookie Time Franchisee can deliver smiles. 

Skills & training

The franchisee sale process is relatively simple, including a discovery day with a franchisee and a visit to Cookie Time head office. Full training is given to successful candidates. Whilst FMCG industry experience would be a bonus, what we really value are effective communicators with a growth mindset and a passion for genuine interactions. You must be driven to deliver a superior experience to our customers and consumers and take ownership of the results. You’ll also have business acumen, be financially literate and have a track record in business development.

You distribute our brands to outlets in your franchise territory, taking a margin from every product sold. You grow your business and sales by increasing your ranging, securing new outlets, lifting promotional awareness of our products in the trade and delighting customers – delivering those smiles far and wide. 

Areas available

  • Auckland Central to Avondale
  • Taupo 
  • North Hawkes Bay
  • South Hawkes bay
  • Gisborne

Franchisee comments

Vicki Blom and Shane Stratton, 14 years. Manawatu.

“Cookie Time gives us the freedom to choose our own destiny with encouragement. A Cookie Time franchise provides a challenge to help people grow in life and business. We are fully supported by an inspirational team both from head office and all the independent franchise owners – that’s ‘The Cookie Time Family’.”

Craig Winter, 10 years. North Shore.

“It has been an amazing 10 years. This company is just incredible, and I still regularly pinch myself at how lucky I am to do this for a living.”

Marjo Buis, 28 years (Cookie Time’s longest-serving franchisee). Dunedin 

“I found a place where I could grow my individual strengths supported by the whole dedicated Cookie Time team.”

Bobby Kanji, started 2021. Bay of Plenty.

“I’m living the dream. Being a Cookie Time Franchisee is the most ‘complete’ business I could have ever hoped for.”

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