Portermark quality recognised

In an often misinformed and neglected field within the hospitality industry, Portermark has taken the fortnightly grind of draught beer line cleaning and set a new standard of industry best practice with the granting of Hazard Analysis and Critical Control Point (HACCP) certification for its process.

Portermark Founder and CEO Jeff Rankin comments, ‘It’s been 15 months of tireless work in refining our products, processes and procedures into a model that is now internationally credentialled. It’s a massive milestone for Portermark and for the industry as a whole. Since we have gained certification we are already seeing active enquiry out of Asia for possible expansion there – it’s very exciting.’

Portermark’s mission has always been to ensure the quality of the beer served to the customer is as the brewer intended. When product leaves the brewer it is the best it can be; however, after the point of drop-off to a venue, the beer is no longer under any regulatory measures. ‘The end consumer is taking a punt on the quality and overall hygiene of the beer being consumed,’ says Jeff.

This is where Portermark specialises. The business, which was launched in Australia in 2014, is the missing link between the brewery and the consumer. It now has almost 20 franchisees there and is currently looking to appoint two master franchisees in New Zealand.

Portermark guarantees that beer lines will be hygienically cleaned to Food Safety Standards. In line with the food and beverage manufacturing industry, brewers use the same industry accepted critical hygiene limits. Portermark meets or exceeds these limits every time. Now that has been recognised through its attaining HACCP certification.

The franchise’s National Quality Assurance Manager, Rob Fazzari, says ‘Beer is a food product and should be treated as such. We analytically prove we get beer lines to food safety standards. Our testing is done on-site, in full view of publicans and managers. The results blow them away every time.

‘Portermark’s whole model has been engineered not only to give venues the best quality a beer can be, but also major benefits such as increased yields and reduced wastage. It offers clients reduced cleaning frequency, removal of OH&S issues by using Portermark’s qualified beer technician franchisees and, in most cases, reduced costs as well.’

As a final note Jeff says ‘I would really like to thank the early adopters and believers who engaged Portermark in the early days. I really feel this certification is repaying them for their faith in Portermark and what we and our franchisees do.’

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