Franchise Coach Takes NZ to Dubai

David McCulloch of The Franchise Coach is to attend the Franchising Middle East event in Dubai in May. This is the exclusive international franchising show in the Middle East/North Africa region and will be a key platform for decision makers and business leaders from government, private and public sectors to develop the franchising industry.

David is keen to hear from companies interested in expanding to this fast-growing region. ‘You can’t just sell a concept on just one visit,’ he warns, ‘ so sharing costs of representation with other franchises is a very cost-effective way of promoting your franchise on the international stage. Building a relationship with screened prospects is the first step and this is where local representation is essential. We have established a network of associates both in Dubai and surrounding countries to help tailor an entry strategy for each country and the chosen partner for that country. For NZ franchisors, this could be a big step closer to creating their own global brand.’

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