Niche Franchise Assembling The Gold Standard

After ten years in the financial services industry, Lawrence Foster felt he needed a break. ‘I was sick of the routine, which was often much longer than nine-to-five,’ he says.

‘What was particularly tough was having so little time for my family. I decided I wanted to derive my income from a source that would allow me a bit more flexibility and freedom to do toddler-friendly things! Kitset Assembly Services has worked out splendidly for me and I can see a very bright future.’

Analysing risk

As Lawrence began to contemplate stepping away from being employed, he applied his skills as an analyst towards his decisions around the kind of business he felt would work.

‘There’s no shortage of scary statistics out there,’ he says. ‘It struck me that 50 percent of new businesses fail in the first five years. I didn’t want to be part of that statistic. That swayed me towards a franchise. I felt that if I got into bed with a good franchise, there would be something of a safety net to mitigate that business risk.’

Lawrence has demonstrated a practical bent, as he explains. ‘I paid my way through university as a part time hammer-hand. This gave me a good grounding in tools and handyman services. I was principally working on new homes but, having dipped my toes into that world, it certainly appealed.’

Seeking a franchise that required skills he could bring to a business, Lawrence undertook much research. ‘Kitset is a very niche and specific offering. This is what gives them a competitive edge, in my view. I didn’t want to be just a handyman, and I approached the brand from that perspective.

‘The company has partnerships with over 100 retail stores. I went to them all, informally, to ask for opinions. They were all very positive about Kitset Assembly Services. Then, putting my financial analyst’s hat on, I asked myself, ‘Is this a company I should invest in?’ Using this methodology, I concluded the brand was very much the gold standard.’

Formidable team

Kitset Assembly Services was founded in 2017. Owners Jennifer Lees and William Flew both have over 30 years’ business experience. They have been joined by CEO Grant Nye, who has over 20 years’ experience in franchising. The result is a formidable team. They have grown the business to over 40 territories across New Zealand, and have gone international too. Demand means there are still more opportunities for Kiwi franchisees.

Kitset franchisees are fully trained in product assembly to manufacturer’s specifications. ‘As I’ve found in only five months, the range of products on the market continues to grow,’ says Lawrence. ‘We supply a solution for both retailers and customers. The brand is not hampered with exclusive deals with any one supplier – that is a great base from which to draw a healthy business.’

Lawrence found joining Kitset Assembly Services to be rewarding and supportive. ‘I had to take out a small loan to purchase the business,’ he explains, ‘but each month has been better than the previous, and I’ve generated enough of a surplus to pay it off much faster than I thought.’

Top class training

The level of training surpassed Lawrence’s expectations, he says. ‘Our first week of training was like being back in school, but not in a bad way. We had excellent insights into marketing strategies, cash flow forecasting and making a business plan. It was a very good overview of what is required to build a good business.

‘Then, for three weeks, we were coupled with several of the more experienced assembly technicians. This was highly valuable. We covered the categories of items to be assembled, with recommended tools, and all the tricks and tips!

‘I thought I could assemble a shed pretty fast but, after my training, I could do it in half the time!’

Regular meetings provide Kitset franchisees with a platform for discussing progress and performance. ‘Kitset values getting the right people,’ Lawrence says. ‘Building a brand requires building a reputation, training the best people and supporting them well.

‘In quarterly meetings with our franchisors and other franchisees, we review strategy and performance. Queries are always dealt with well.’

The company’s sustainability credentials also appealed to Lawrence. ‘We have the advantage of being a very green company, with great branding. It’s part of our ethos to take away all rubbish from an assembly. My business is in central Auckland so, thankfully, I have easy access to the company recycling facilities, as I offload plastic, paper, and cardboard twice a week. Let’s just say, some retailers are better than others at minimising packaging!’  

Kitset Assembly Services co-owner William says, ‘We are unapologetically fussy about who we choose as franchisees. If you have what it takes, however, you’d be joining an awesome network of individuals who, like Lawrence, are doing very well for themselves. Offering terrific variety and opportunities, the total investment is from $55,000 and $60,000 +gst, depending on tools and vehicles.’

‘Get in touch and join Team Kitset today!’

See this advertorial on page 41 of Franchise New Zealand magazine Year 33 Issue 2

Contact details for Kitset Assembly

For more information and advice on buying a franchise get your FREE copy of Franchise New Zealand magazine.

We welcome links from other websites to this article. Please note that this article is copyright © Eden Exchange NZ Holdings Limited, Franchise New Zealand magazine and Franchise New Zealand On Line. While it may be downloaded for personal use, no part may be reproduced on any other website, in electronic or printed form or in any other form whatsoever.