Ongoing Development

by Franchize Consultants

last updated 30/03/2023


Listing information is supplied by that particular entity. You are advised to confirm the accuracy of the listing and the FANZ membership status of any entity. Neither the sponsors of this Directory nor FANZ nor the publisher accept responsibility for any omissions or errors.

Field Management Programmes That Deliver

by Franchize Consultants

last updated 30/03/2023


Dr Callum Floyd of Franchize Consultants outlines strategies for success

A well-structured Field Management Programme delivered by well-trained field managers can produce many positive outcomes for franchise systems, including:

  • Great and improved franchisor-franchisee relations;
  • Higher levels of franchisee satisfaction;
  • Improved franchisee sales, margins, profitability and business value;
  • A more consistent and valuable brand;
  • Complete unit adaptation to needed systemwide changes;
  • A more sustainable and valuable franchisor organisation.

By contrast, a poorly structured or executed programme can deliver the opposite – a huge shame and lost opportunity for all from an area that accounts for one of the largest operating costs for most franchisors. As Dr Callum Floyd, Managing Director of Franchize Consultants, notes, the benefits of an improved Field Management Programme derive from two key (and often under-appreciated) foundations:

1. Preparing the franchisor structure to underpin a successful Field Management Programme; and

2. Preparing, training and mentoring new and existing field managers to better execute the objectives of the programme.

Preparing the structure

One of the many key areas when preparing or upgrading the franchisor’s structure for field visits is developing a company standard which formalises elements such as objectives, roles, field visit focus, position descriptions, role KPIs and processes from preparation to follow-up. Key decisions and standards should be formalised within a Field Management Programme manual – particularly for organisations with more than one field manager.

Like a mechanic, a field manager also requires tools. For a start, think manuals and training systems, franchisee business planning templates, local marketing initiatives, benchmarking, etc.

Preparing field managers

When recruited, field managers will need considerable upskilling and preparation prior to visiting franchisees. To be credible in the eyes of franchisees and impactful (in a positive way), field managers need to be properly inducted and trained in the specifics of the business.

They also need to understand franchising, including the business’s franchise history and structure, the franchisee business model, the roles and objectives of field management, approaches to franchise relationship management, and the franchisees’ development to date.

Finally, field managers also need to be able to work with franchisees effectively. This means having an intimate understanding of what drives the franchisee business model, as well as how to use all of the tools they have at their disposal for working with franchisees.

Worth the investment

Dr Callum Floyd, Franchize Consultants
Dr Callum Floyd, Franchize Consultants

‘As with most things in franchising, good results don’t happen by accident,’ says Callum. ‘Field visits play an incredibly important role in developing franchisee and franchisor performance and relationships. It follows that it is worth investing in a professional Field Management Programme to ensure the right foundations are in place.

‘Over more than 30 years, Franchize Consultants has worked with numerous franchisor owners, their teams (including field managers) and the franchisees that they represent to produce better outcomes for all stakeholders. Contact me to see how we can help you.’   

See this advertorial on page 42 of Franchise New Zealand magazine Year 31 Issue 4

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We welcome links from other websites to this article. Please note that this article is copyright © Franchise NZ Marketing Limited, Franchise New Zealand magazine and Franchise New Zealand On Line. While it may be downloaded for personal use, no part may be reproduced on any other website, in electronic or printed form or in any other form whatsoever.

Listing information is supplied by that particular entity. You are advised to confirm the accuracy of the listing and the FANZ membership status of any entity. Neither the sponsors of this Directory nor FANZ nor the publisher accept responsibility for any omissions or errors.

We welcome links from other websites to this article. Please note that this article is copyright © Eden Exchange NZ Holdings Limited, Franchise New Zealand magazine and Franchise New Zealand On Line. While it may be downloaded for personal use, no part may be reproduced on any other website, in electronic or printed form or in any other form whatsoever.

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