Business Profiles

by Martin Personnel

last updated 22/06/2022


All About People

by Martin Personnel

last updated 22/06/2022


Martin Personnel offers a rare chance for recruiters to start a new business drawing on 35 years’ experience

Finding temporary staff is just the start for Martin Personnel franchisees

Martin Personnel has built up a wealth of knowledge in the field of recruitment for 35 years and has become a trusted advisor to companies looking to hire staff, particularly in temporary and blue collar sectors like manufacturing and logistics.

‘We are well known for our ability to understand our clients and become partners rather than just suppliers,’ says owner Mark Douglas. ‘And our candidates also become part of the extended family as we get to know their circumstances, preferences and unique personalities to ensure that the right person is put in the right job.’

Now the family is to extend further as Martin Personnel seeks franchisees all round the country, both to open new offices and take over existing operations in Auckland and Christchurch. ‘With a known brand, proven systems and minimal overheads, this means some big opportunities for anyone with a proven background in recruitment and at least two years’ experience to build a highly profitable business of their own,’ says Mark.

Business ready and waiting

Martin Personnel has high awareness among the businesses and corporates that make up its customer base, and its tagline All about people since 1987 is well-recognised among the staff it places, too. ‘Martin’ as a character helps create personality in communications which include regular newsletters, blogs, Facebook and LinkedIn posts. ‘That gives us national awareness already,’ explains Mark, ‘And with many of our clients operating facilities around the country, it means there is business ready and waiting for new franchisees.’

It’s not just about geographical growth, either. ‘Although we’re best-known for providing temporary staff in roles such as machine operators or fork hoist drivers, we can also find permanent employees and service both blue and white-collar sectors. A franchisee can apply their experience to specialist areas all over the country, and our systems ensure no internal competition – it’s all about helping each other.’

Management made easy

Good systems are vital, says Mark. ‘I used to work in IT training, so I’ve invested heavily over the years in manuals and technology that take a lot of the time, cost and risk out of the process of recruiting and managing candidates. Our business depends on being able to find the right match at the right time, and candidates come to us because they know we will look after them. 

‘Clever technology supports that and makes admin easier by, for example, integrating CRM systems with accounting and payroll, but it also keeps everyone out of trouble. Employment law, health and safety, certification – it’s quite a process, and if people don’t do it properly, they get burned. Our franchisees will have access to exclusive client and candidate management software designed specifically to work with our systems, and benchmarking to help them maximise their results.

‘It means that our franchisees can run their business on a tablet from wherever they choose, carrying out sales, interviewing and reference checking, then using the technology to make it all happen. It also keeps overheads down: franchisees can start working from home and grow to employ several staff without necessarily leasing office space at all.’

Low investment, sustainable business

So why has Mark decided to franchise the business at last? ‘There are a lot of bright people in the recruitment business, but it’s hugely difficult and risky to start up on your own these days. Martin Personnel has the reputation, the contacts and the systems to make it happen for you. 

‘I’ve always liked franchising – I ran a training franchise for Eagle Technology many years ago – but I know what I don’t know, so I called upon the expertise of Tereza Murray Franchising and legal specialists Goodwin Turner to create a package that’s both profitable and sustainable for franchisees. We’ve run our Auckland and Christchurch offices as franchises to prove the system, and it all works.

‘The upfront investment is $25,000 +gst, which is very reasonable for a business that can return well into six-figure incomes, and payment plans are available for the right people. That’s what it’s all about – putting the right people in the right places.’

Are you a match?

New franchisees will receive ‘exceptional’ training and ongoing support, Mark says. ‘What we’re offering is a simple business framework supported by sophisticated systems and software. It means you don’t need to have run your own company before, but will allow you to concentrate on gaining your first clients and grow from there.’

An ideal franchisee is someone with business development skills able to develop strong professional working relationships, with recruitment experience in any sector: construction, warehousing or trades recruitment; specialist accounting and finance, executive, health or education. ‘It’s also important to have strong connections and networks within their local area or specialist industry,’ Mark says.

‘If you have the experience, the  drive to succeed in your own business with big name support,  and share the values and beliefs  that have cemented our reputation for being “all about people” please get in touch with our agent, Nicola Bow. We want to talk to you about your future.’ 

See this advertorial on page 31 of Franchise New Zealand magazine Year 31 Issue 2

Contact details for Martin Personnel

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