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last updated 08/11/2021


Sad loss of leading franchisor

last updated 08/11/2021


8 November 2021 – New Zealand franchising has lost one of its most highly-regarded leaders with the sudden death of Campbell McMahon, CEO of Super Liquor

We’re sorry to report the death of Campbell McMahon, CEO of the Super Liquor franchise since 2015. Campbell has been a highly-respected and well-liked member of the franchise community for many years, working with brands such as Holiday Shoppe, Budget Travel and Toyworld before leading Super Liquor with vigour, flair and honesty. He also served on the board of the Make a Wish foundation.

Campbell’s bold statements and swift action when franchises were found to have broken employment law set a standard not just for the liquor industry but for franchising as a whole, and were praised by the Labour Inspectorate.

A franchise specialist who worked closely with him notes: ‘Campbell was one of the most incredible and impressive franchise system leaders that I have ever met. He was held in the highest regard by his team and franchisees. Campbell demonstrated so many incredible leadership qualities that we all felt very privileged to have worked with him. Franchising has lost an incredible leader, far too early, that so many more could have learnt from.’

Our deepest condolences to his wife Karen, his children Carter and Lucy, and all his friends, as well as the whole Super Liquor team. 

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