Business Profiles

by Cookie Time

last updated 16/09/2021


Delivering Smiles

by Cookie Time

last updated 16/09/2021


A Cookie Time franchise offers business ownership plus support from an iconic Kiwi company

There’s nothing like a cookie for putting a smile on your face. From that simple truism comes a philosophy that drives success across the Cookie Time franchise network.

With runs currently for sale in Northland/Whangarei, the Wellington CBD and the Kapiti Coast, this is a rare opportunity to own a piece of an iconic Kiwi business and brands.

Dawn Cleary, Cookie Time’s Franchise Development Manager, says the business model is all about creating relationships and delivering customer satisfaction. And, with the network named New Zealand’s best FMCG distribution franchise in the 2021 Coalface rankings, it’s a proven investment.      

Miles of smiles

This business is underpinned by the strength of community that Cookie Time has created around its iconic brands, from Cookie Time to OSM (One Square Meal) and Bumper,’ Dawn says. ‘It ties back to the company vision: a taste for every occasion, a smile on every face. Put simply, anyone can distribute product – only a Cookie Time franchisee can deliver smiles.’

Cookie Time’s average franchisee tenure is 10+ years, so it’s not every day that an opportunity opens up. ‘When it does, there are a lot of good reasons to join us,’ says Dawn.

‘It’s a stable industry and established customer base, plus growth potential. We have strong systems, iconic products and a great reputation, and you get the satisfaction of success that reflects your own best efforts. Plus, there are no ongoing fees.’

Dawn’s own story is testament to the Cookie Time culture. ‘I was a very successful Cookie Time franchisee in South Auckland for 17 years – that gave me first-hand experience of the Cookie Time culture and incredible growth potential. Then I was looking for a new challenge, my vision for network growth aligned with the head office mission, and I moved into my current role.’

Dawn counts herself fortunate to be part of the Cookie Time family. ‘Cookie Time is one of my biggest successes in life and I love the culture, values and support but, above all, the people. I love that I now get to share my experience and expertise with all our franchisees.’

Iconic Kiwi company and brands

Cookie Time was founded in February 1983 with the delivery of 70 jars of Cookie Time Original Chocolate Chunk cookies to 70 Christchurch stores. Today, the company is New Zealand’s most trusted cookies brand.

Entrepreneurship and innovation are in the company’s DNA, and it leads the way in snacking and functional foods with Bumper and OSM (One Square Meal). Market trends, from rapid growth in plant-based eating through to demand for products made with ‘real’ ingredients, fuel ongoing new product development.   

Dawn says Cookie Time takes its iconic Kiwi business status seriously. ‘All our products are proudly made in New Zealand, and the company is committed to sustainable business practices. We’re also proud to have recently launched our first compostable packaging.’

Giving back is also important, through ongoing support for KidsCan and other charity partners, and for the Cookie Time Charitable Trust, with more than $2 million raised to date to help New Zealand children discover their gifts.

Training and investment

Dawn says the franchise purchase process is relatively simple, including a discovery day with a franchisee and a visit to Cookie Time head office. ‘Once you are accepted, we then train you in everything you need to know. Whilst FMCG industry experience would be a bonus, what we really value are effective communicators with a growth mindset and a passion for genuine interactions,’ she says.

Investment levels vary according to location, but typically vary from $100-150,000, including goodwill, a one-off admin fee, purchase of a Toyota Hiace van (or similar as approved by Cookie Time) and additional sundries to run your business (iPad, uniform and home office set-up).

‘If you’ve got a taste for a challenge and the key ingredients for success, I’d love to hear from you!’ Dawn invites.   

See this advertorial on page 34 of Franchise New Zealand magazine Year 30 Issue 03

Contact details for Cookie Time

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