Business Profiles

by Blind Ideas

last updated 23/06/2021


Blind Ambition

by Blind Ideas

last updated 23/06/2021


Blind Ideas is a  new opportunity based on years of success

Eagles Nest, Northland’s favourite retreat, features quality blinds from Blind Ideas

When your client list includes everywhere from Eagles Nest, Northland’s favourite retreat, to big brands such as Honda and Spark, you must be doing something right. It’s given Blind Ideas a national reputation for innovation and excellence, and now the company is launching as a franchise. This is a high potential opportunity ideal for those with sales experience and an eye both for interior design and commercial opportunities.

With more than 21 years’ experience in home furnishings and textiles sales, Paul Whitehead launched Blind Ideas in 2006 after he and his wife Anette returned from extended overseas travel to Paul’s hometown, Whangarei. ‘My vision was for a blind business targeting the middle and top end of the residential market,’ recalls Paul. ‘I discovered that, when digitally printed, blinds could be transformed from being just light-filters and block-outs to stunning one-of-a-kind photographic and design statements.

‘Achieving the standards I wanted took almost a year of research and development before I was ready to register Digiblinds® as exclusive to what would become Blind Ideas.

‘Another reason for being so particular was the income potential of Digiblinds roller blinds for creating eye-catching window advertising and brand exposure. Far more versatile than signage applied direct to glass, this use of Digiblinds is a success story in itself and adds massively to a franchisee’s earning potential.’  

National demand

From small beginnings in Paul’s garage, Blind Ideas soon took off in the Whangarei and Northland region with sunscreen and shade blinds, motorised blinds, venetian blinds, roller blinds and vertical blinds all carrying the company’s special touch. With UV-protected and mould-resistant fabrics, the company kept innovating. As a result, the internet, word of mouth and referrals from national clients have taken sales and awareness of Blind Ideas and Digiblinds throughout New Zealand.

‘Now we need feet on the ground all over the country to respond to demand,’ Paul explains. ‘We realise franchising is the best way to do that, so we’ve worked with a specialist to create an effective business model that offers a profitable opportunity for the right people.’

Everything you need

‘This is essentially a home-based business in a box. It includes the rights to market Blind Ideas and Digiblinds in exclusive territories with samples, marketing collateral, franchise manuals and everything else you need to get up and running. We’ll provide one-on-one training for measuring, quoting, ordering and installation, and a purpose-built app which enables you to quote on the spot and send the order direct to us for manufacture here in New Zealand. With the Digiblinds process, we are able to have unique images on blinds to help your clients realise their ideas.

‘The investment required is $50,000 +gst. You’ll also need a Toyota Hi-Ace or similar van to be fitted out as a mobile showroom.’

Guaranteed payment

And there’s another bonus, too. ‘Best of all, we will handle finance and administration for you, including gst registration and filing gst returns, setting up Xero, and invoicing clients,’ says Paul. ‘Payment is guaranteed to franchisees, leaving you free to focus on building your business, making sales and delivering outstanding customer service.’

Paul is selling the original Blind Ideas Whangarei & Bay of Islands franchise (currently under contract) as an established business. ‘My focus now is on helping franchisees develop and grow their own businesses, and on developing new ideas that will further  add to their earning capacity.

‘If you have sales experience and an eye for design, can work with both homeowners and commercial clients, and are looking for a profitable new business opportunity with a unique and growing range of products, contact me today – wherever you are. The time has come for Blind Ideas.’   

See this advertorial on page 13 of Franchise New Zealand magazine Year 30 Issue 2

Contact details for Blind Ideas

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