Business Profiles

by ASWEFA

last updated 24/03/2021


Use Your Work Experience To Train Others

by ASWEFA

last updated 24/03/2021


ASWEFA franchisees put their practical knowledge to good use

ASWEFA franchisees deliver training in-class, online and in the workplace

Health and safety are top-of-mind across all industry sectors these days. New Zealand has a poor safety record and penalties are increasing, meaning workplace training is a high-growth industry. ‘It’s an exciting time to get involved – and a great opportunity to start your own business,’ says Treena Myers.

Treena and her husband Henry are founders of ASWEFA (A Safe Working Environment For All). It’s a well-established business that delivers a variety of professional workplace training courses to companies and individuals. Courses cover everything from forklift licensing to industrial equipment involving wheels, tracks and rollers – as well as dangerous goods and elevated work platform courses.

With two busy offices already well-established in Auckland, Treena is looking for the right people to take the courses to other parts of the country. So who would make an ideal ASWEFA franchisee?

‘First and foremost, you need to be a “people person” who understands the importance of safety in the workplace,’ Treena says. ‘You could be a contractor or tradesperson who has plenty of experience but is now finding the job too physical, or perhaps someone on the floor in warehousing or manufacturing who can’t see any advancement without higher education. This is an opportunity to put your experience and people skills to use to build a successful business of your own.

‘It’s an opportunity to change your life and tap into a support structure that delivers a guaranteed income, without the normal stresses that come with a traditional business.’

Six months’ guaranteed income

Treena explains that you don’t need to be a qualified trainer to invest in a franchise. ‘We organise all the necessary training to ensure that you are registered, and all the policies, procedures and training material is in place, ready to follow and implement. We also take care of all the business admin for franchisees – everything from invoicing to credit control to handling bookings – and we also do a lot of the sales. We have a very good reputation and many of our clients operate sites around the country, generating ready-made business for new franchisees.

‘This is what makes ASWEFA such a standout opportunity – you can get on with training people, while the Customer Support team uses tried and tested systems to support what you do, right down to the mailing out of certificates to those who have completed the course.’

It’s a relationship designed to get the new franchisee off to a flying start, says Treena. ‘There’s an initial three-month training period, and we guarantee six months’ income to ensure the franchisee can focus on getting up to instructor level and getting established.’

Perfect timing

Workplace training is a growth industry delivering certainty in a time of uncertainty, says Treena. ‘There has been a rise in the number of people wanting to upskill, relicense or become re-employed – we were inundated with work in the lead-up to last Christmas, and there has been no sign of a slowdown in the first two months of 2021.

That’s not surprising, given the huge range of workplaces that require professional training courses, from manufacturing and industrial sites to freight and logistics, retail and wholesale, construction and roading, as well as the film and television industry. Many sites have a steady turnover of staff which provides a constant source of business for a training provider, with forklift safety training being a major source of revenue (clearly a much-needed service when you look at YouTube compilations of forklift ‘fails’).

‘But it’s no laughing matter,’ says Treena. ‘The changes to the Health & Safety Act place more responsibility on the shoulders of managers, and individuals can now be charged for safety breaches. There’s no escaping responsibility, and companies now prefer to pay to have the responsibility of training handed to a skilled third party rather than handle it in-house. That’s meant a sudden upshift in demand for professional trainers, which is why ASWEFA is such an attractive business proposition.’

Opportunities all over

ASWEFA is a professionally-developed franchise born out of Henry and Treena’s many years’ experience in the workplace training industry. ASWEFA is a ground-floor opportunity with solid support that can be established in almost any region of New Zealand. The couple are particularly interested in appointing franchisees in Hamilton and Whangarei.

‘If you’re a hands-on, relatable type of person with excellent people skills, and you rate workplace safety highly, we would love to hear from you,’ says Treena. ‘We’ll ensure you’re fully trained in every aspect and will support you to build the business you want.’

Above all, Henry and Treena are genuine in their desire to see their franchisees do well. ‘We always say that if franchisees win, we all win, so we are determined to see you succeed. Get in touch and have a chat, then come and see what we do. It really is a great opportunity to create a new role for yourself and do a lot of good for others.’   

See this advertorial on page 33 of Franchise New Zealand magazine Year 30 Issue 1

Contact details for ASWEFA

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