by Simon Lord

last updated 08/12/2020


Racing Ahead

by Simon Lord

last updated 08/12/2020


How buying a franchise can put you in control of achieving your personal and financial ambitions

When you watch Avalon Biddle race, she becomes part of the motorbike. The diminutive figure is tucked into the machine, her arms and legs like control levers, shifting her weight to get every bit of speed and every bit of grip from the tyres, using everything to her advantage.

Her many race wins in a hugely competitive (male-dominated) sport are the result not just of talent but of preparation. She’s spent hours in the gym to give her the strength to control the heavy 600cc Supersport bikes; she spent 6 years living mostly in Europe to improve her game; she has engineers to help her fine-tune the machine to racing readiness; and from the very start she’s had the support of her family and friends to help her reach the top. She’s also given back, helping people learn to ride safely, encouraging others to race, and rewarding her sponsors with more than just a name on the side of her bike.

It’s that same combination of preparedness, training, skills, commitment and support that you need if you want to be your own boss. Actually starting your own business is easy, but running a business that will deliver the personal and financial results you want is rather more difficult. That’s where buying a franchise can give you a competitive advantage from day one. You’ll not just be provided with a business model that gives you the machine you need to succeed – you’ll be taught to control it, and guided as you learn to get the maximum performance out of it. 

Of course, no franchise is a guaranteed success and a potential franchisee must always be cautious, but there is no doubt that – provided you choose well – buying a franchise significantly increases the chances of getting what you want out of owning your own business.

Ready to go

When you buy a franchise, you’re buying a ready-made business format that someone else has researched and developed for you. Your own business may not yet exist in the location you want, but all the product design, service parameters, business systems and profitability studies have been carried out already. You buy the franchise and it’s up to your own efforts to make it successful in your area. It’s like buying a race-winning bike – someone else has already proved that it works; now you need to learn to ride it as well as them and keep it operating at peak performance.

If you’ve never worked for yourself before, you won’t believe...

This article is published in full in our most recent issue of Franchise New Zealand magazine. Request a free print copy or read the entire article in our free digital magazine.

 

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